Head Of Marketing

2 semanas atrás

São Paulo, São Paulo, Brasil Arvore Immersive Experiences Tempo inteiro

As the Head of Marketing, you have a central role in planning and executing communication tactics and hands-on production of incredible marketing deliverables to ensure our games stand out in the markets and be positioned as the most must-play experiences out there.
You will be responsible for games branding and ARVORE's institutional branding strategies and growth initiatives.
**MAIN CROSS-FUNCTIONAL ACTIVITIES**:

- Lead the brand strategy, identity and go-to-market strategy for ARVORE's portfolio of product, as well as ARVORE's institutional brand in addition set and report on Institutional KPI's;
- Ideate and collaborate to create the marketing campaign strategies for our products;
- Build and execute these marketing plans and roadmaps for our products across owned, earned, and paid media channels that ensure successful product launches and extend their lifecycles;
- Work and line up with área de desenvolvimento de negócios, Production leaders, Creative Directors, and studio teams to define positioning, consumer target, and product features to ensure successful product launches, brand growth, content development, and go-to-market strategies;
- Help guide the Product Manager's decisions on the commercialization, pricing, branding, target personas and positioning of the product, as well as researching of comparative benchmarks;
- Work with Studio leaders to define and understand consumer needs and help guide the prioritization of improvements for player experiences;
- Keep up, research and present comparative industry metrics, collect and analyze anonymous user data from our products and XR Platforms.
Help keep all internal stakeholders updated on the current zeitgeist of the XR medium;
- Elevate ARVORE's relationship with the XR platforms.
Guide the creation of successful product pitches to external stakeholders platforms and investors;
- Communicate ARVORE's values and increase the company's brand awareness externally;
- Lead the Communications, Social Media and Community teams at ARVORE;
- Drive and lead the external contractors for PR and Marketing as well as integration with internal asset production and communication teams;
- Establish the KPIs to measure the performance of ongoing marketing efforts.
Launch campaigns for our products, and develop detailed reports of their execution;
- Drive alignment and accountability to results for our products across creative development, production, analytics/insights, finance, and market planning;
- Active participation in ARVORE events and also in Talent Acquisition Campaigns.
**MUST HAVE**:

- Experience in Marketing for Games.
- Good relationship with games marketing and services providers such as agencies, PR firms, etc.
in LATAM and North America;
- Experience leading remote teams.
- Fluent English, spoken and written;
- Strong self-management skills;
- Excellent interpersonal communication skills

**NICE TO HAVE**
- Advanced Experience in Marketing for Games
- Experience in Extended Reality Products and Games Development
- Advanced Knowledge in Game Analytics, and User Acquisition
- A strong passion for games, movies, storytelling, virtual reality, and new technologies is a plus.

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