Brazil Campaign Director

OverviewGoodPower works globally to unlock the enormous economic potential of the energy transition—more affordable energy bills, better and more abundant jobs, healthier food, economic security for families and farmers, and a better economy that works for all of us.Remote-based in BrazilGoodPower operates at the intersection of digital media, smart tech, civic participation, and advocacy to reach millions of people annually with our work to: lower costs and create jobs, shift culture to transform beliefs and behaviors, and accelerate the deployment of decarbonized technologies like: renewables, regenerative agriculture and electric vehicles—one individual, one neighborhood, one community at a time.GoodPower is at an exciting, pivotal moment as we launch our new strategic plan through 2030 to level up all areas of our work–growing our organization 5x over the next five years and relentlessly honing our skills and expertise to be the best that we can be to transform our renewable energy economy.Job SummaryGP seeks a Campaign Director, Brazil to identify, design, and deliver winning communication and advocacy campaigns that accelerate Brazil's clean-energy transition and reduce national greenhouse-gas emissions.You'll pair sharp policy/regulatory awareness with creative, data-driven communications to drive public support for solutions such as utility-scale wind/solar, transmission build-out, storage, rooftop solar, electrified transport, and regenerative agriculture—while countering misinformation and unlocking practical policy wins at federal, state, and municipal levels.Reporting to the Global Marketing Director, you'll lead strategy, research, campaign execution, and partnership-building—working across GP's campaigns, communications, research, and partnerships teams, alongside Brazilian NGOs, community leaders, industry, and policymakers.Key ResponsibilitiesStrategic Leadership & Research: Map the highest-leverage campaign opportunities across Brazil's clean-energy landscape; prioritize by impact, feasibility, timing, and coalition strengthTranslate complex policy/regulatory topics into clear, public-facing narratives and playbooks that equip teams and partners to actBuild issue briefs and testing plans (message frames, audiences, creative angles) to guide creative development and media strategyPolicy & Regulatory Analysis (Brazil)Track relevant policies, regulations, and proceedings (e.g., federal ministries and agencies; ANEEL/ONS/ANEPP processes; state environmental licensing; municipal zoning) that enable or impede renewable deployment, electrification, and regenerative agricultureIdentify decision-makers, timelines, public consultations, and pressure/opportunity pathways that campaigns can influenceProvide timely analysis to inform campaign choices, rapid response, and stakeholder outreachCampaign Design & ExecutionArchitect and run integrated campaigns (digital + on-the-ground) tailored to Brazilian audiences and regional contexts; test and optimize creative and media for reach, persuasion, and action-takingStand up rapid-response efforts around news cycles and key policy windows; deploy creator/influencer collaborations where impactfulDefine goals, KPIs, and learning agendas; ensure rigorous measurement, reporting, and iterationStakeholder Engagement & PartnershipsBuild and maintain relationships with Brazilian climate/energy NGOs, community leaders, researchers, developers, trade groups, and public officialsConvene coalitions to promote pro-development, pro-community solutions; proactively address local concerns and misinformationRepresent GP at events, public forums, and media opportunitiesTeam Collaboration & LeadershipAlign campaign goals with organizational strategy; mentor staff/contractors; manage vendors and partnersCommunicate progress, risks, and learnings to leadership, board, funders, and coalitionsUphold GP's values of equity, inclusion, and excellence in all external and internal workQualificationsMinimum Qualifications7–10+ years leading campaigns at the intersection of renewable energy, climate advocacy, and/or strategic communications in BrazilDemonstrated ability to identify winnable campaign opportunities and convert policy/regulatory insight into public-facing narratives and actionsDeep understanding of Brazil's policy, political, and regulatory context for energy, environment, and infrastructure across federal/state/municipal levelsProven record designing and executing data-driven communications (message testing, creative iteration, performance tracking)Exceptional writing and storytelling skills; ability to simplify complex topics for broad audiencesFluency in Portuguese and English.Bonus points for Spanish fluencyComfort with productivity and analytics tools (Google Workspace; social and ads platforms; dashboards/CRMs; AI-assisted research)Willingness to travel frequently within Brazil and occasionally international travel for convenings and partner meetings.Willingness to work irregular hours as neededDesired QualificationsBackground in measurement & evaluation (quant/qual), A/B testing, and attribution.Experience collaborating with developers, utilities, or regulators on siting, permitting, and community engagementSpanish proficiency; familiarity with LATAM energy dynamicsExperience working with rural and underserved communitiesPosition DetailsEmployment: Full-time, remote within BrazilCompensation: Competitive salary 220K to 280K BRL, commensurate with experience, plus local benefitsGoodPower is an equal opportunities employer and welcomes applications from all qualified candidates.We are committed to creating a diverse and inclusive workplace and encourage applications from underrepresented groups.#J-18808-Ljbffr