Sr Cardio Brand Manager

BandLevel 5Job Description SummaryLead the strategy and execution for Novartis' top global brand in Brazil, and upcoming launches in the cardiology therapeutic area.You will shape end-to-end brand performance—from insight generation and omnichannel engagement to payer value creation and alliance management within the cardiovascular portfolio.Job DescriptionJob description summary#LI-HybridLocation: São Paulo, BrazilThis role is based in São Paulo, Brazil.Novartis is unable to offer relocation support for this role: please only apply if this location is accessible for you.Job descriptionKey responsibilities:Develop and execute brand strategy, marketing mix, and operational plans to maximize performance for Novartis' top-selling global brandLead cross-functional launch planning and develop cardiology-specific value narratives and educational initiatives for HCPs, payers, and patient communities, aligned with scientific evidence and local regulations.Lead the integrated brand plan aligned to lifecycle milestones and long-term portfolio objectivesMake strategic and informed decisions based on analytics, market data, customer insights, scientific evidence, and lifecycle analysisApply BD&L knowledge to identify and manage alliances such as commercial partnership or licensing opportunities that extend portfolio valueBuild a digital communication strategy consistent with brand identity and Novartis' digital frameworkEnsure effective use of omnichannel tools and Health Solutions to engage HCPs, payers, and patient organizations; optimize personalization, content cadence, and channel mixCo-create a compelling value proposition that addresses customer needs and payer expectations, ensuring differentiation in a post-LoE environmentOversee and manage whole value chain (commercial partners, distributors, pharmacies, and other channels), patient relationship programs, engagement with private and public payersLeverage analytics for forecasting, segmentation, targeting, and performance management across brandsBuild forecasts and patient flows with Finance, BI, Medical, and Commercial teams; track KPIs and continuously improve based on insightsEssential Requirements: Strong knowledge of the Brazilian healthcare ecosystem and key stakeholders (healthcare systems thinking), including cardiology pathways and market dynamics.Innovative mindset with strong omnichannel skills and experience executing digital-first brand strategies.Holistic ecosystem view, strategic thinking, and strong business acumen.Proven experience in brand vision, strategy, positioning, and value proposition development.Insight-driven analytical skills covering customer, brand, and patient journey analytics.Background in the pharmaceutical industry or closely related markets; cardiovascular experience is a plus.Commercial experience in the healthcare sector, including launch planning and cross-functional leadership.Experience managing alliances, commercial partnerships and LOE strategy.B5Advanced English; Portuguese fluency required.Why Novartis: Our purpose is to reimagine medicine to improve and extend people's lives and our vision is to become the most valued and trusted medicines company in the world.How can we achieve this?With our people.It is our associates that drive us each day to reach our ambitions.Be a part of this mission and join us Learn more here: You'll receive: Competitive salary, annual bonus, life insurance, home office policy (home office 2x a week), retirement and wellbeing plans, flexible working arrangements, birthday day-off, parental leave, subsidized dining facilities, health insurance, employee recognition platform, Gympass, employee resource groups and virtual self-development tools.If you want to learn more about our benefits, you can access the Novartis Life Handbook: Commitment to Diversity and Inclusion: Novartis is committed to building an outstanding, inclusive work environment and diverse teams' representative of the patients and communities we serve.Join our Novartis Network: If this role is not suitable to your experience or career goals but you wish to stay connected to hear more about Novartis and our career opportunities, join the Novartis Careers: Skills DesiredAgility, Asset Management, Commercial Excellence, Cross-Functional Collaboration, Customer Orientation, Healthcare Sector Understanding, Influencing Skills, Marketing Strategy, Negotiation Skills, Operational Excellence, Priority Disease Areas Expertise, Product Lifecycle Management (PLM), Product Marketing, Stakeholder Engagement, Stakeholder Management, Strategic Partnerships