Sem Specialist

Overview
About us: At Recorrido, we are the largest OTA for ground travel in Chile.
We are expanding in LATAM and have revolutionized the intercity bus industry, supporting bus operators and improving the passenger experience.
We merged with Busbud, a leading global mobility group, to bring global expertise and opportunities for personal and professional growth in a diverse environment.
The role
We're searching for an SEM Specialist with a track record of executing tests, collecting and analyzing data, and identifying trends to achieve maximum ROI in paid search campaigns.
The successful candidate will be responsible for tracking, reporting, and analyzing website analytics, pay-per-click initiatives and campaigns, managing campaign expenses, staying on budget, estimating monthly costs, and reconciling discrepancies.
What you can expect from this opportunity
Execute tests, collect and analyze data, identify trends and insights to achieve maximum ROAS in paid search campaigns
Track, report, and analyze website analytics and PPC initiatives and campaigns
Manage campaign expenses, stay on budget, estimate monthly costs and reconcile discrepancies
Optimize copy and landing pages for paid search engine marketing campaigns
Perform ongoing paid keyword discovery, expansion and optimization
Research and analyze competitor advertising links
How you can impress us
2+ years of proven SEM experience, eCommerce experience, and success managing PPC campaigns across Google and Bing
Well-versed in performance marketing, conversion, and online customer acquisition
Up-to-date with the latest trends and best practices in search engine marketing
In-depth experience with data feeds, Google Ads Editor, Audience Signals, and Performance Max Campaigns
Experience with website analytics tools (Google Analytics, Amplitude, NetInsight, Omniture, WebTrends)
Strong analytical skills and experience generating SEM reports
Familiarity with A/B and multivariate experiments
Working knowledge of HTML, CSS, and JavaScript development and constraints
BS/MS degree in Marketing or a quantitative, test-driven field
Comfortable with technology and Google Suite
Global company environment; multiple languages is an asset
What's in it for you
Impact: Tackle meaningful, high-impact challenges daily with a collaborative team, scaling systems and launching new products
Influence at scale: Play a key leadership role during rapid growth and global expansion
Remote-first culture: A collaborative, inclusive culture built for distributed teams
Flexible work model: Manage your schedule to support high performance and personal balance
Health benefits: Comprehensive medical, dental, and vision coverage
Work from anywhere
Busbud is committed to equal employment opportunities for all employees and providing a work environment free from discrimination and harassment.
All employment decisions are based on business needs, job requirements, and individual qualifications, regardless of race, color, religion or belief, national or social origin, sex, age, disability, HIV status, sexual orientation, gender identity and/or expression, marital status, pregnancy, or any other status protected by laws in the locations where we operate.
Learn more about why we care about diversity.
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