Vp Marketing

VP MarketingMarketingTel-AvivFull-timeDescriptionAbout XTEND:XTEND builds AI-driven, human-guided and robotic systems that keep soldiers and first-responders out of harm's way.Our patented XOS operating system lets a single operator control multiple autonomous drones in GPS-denied, high-risk environments.Trusted by leading defense forces, we have multi-year contracts and a fresh $70 M Series B to scale globally.Xtend operates across X sites with roughly X employees, united by a mission-first culture, rapid field testing, and deep AI talent.About the position:The VP of Marketing, based in Israel and reporting directly to the CEO, will work closely with a board-level marketing advisor to transform XTEND's product edge and funding momentum into a scalable global growth engine.The remit spans brand, demand, product marketing, investor relations, and marketing ops of building the team, playbooks, and dashboards that take us to Series C.Key pillars & objectives:Brand marketing — lock positioning; achieve double-digit MoM growth in positive brand mentions and category searches.Responsible for brand content strategy and workplan.Demand & pipeline — deliver qualified leads per region (US, EU, APAC) while keeping CAC within guardrails.Product marketing — raise lead-to-demo, demo-to-pilot, and pilot-to-win conversion rates; shorten sales cycle.Responsible for strategizing and creating high-end content to promote products.Investor & ecosystem relations — nurture CEO network and prep Series C data room.Strategy & ops — stand up a scalable org, roadmap, and OKR dashboard; keep spend on budget.Responsibilities:Publish brand-to-pipeline plan (PR, analyst, social, ambassador, "game-over" content).Launch four growth engines (SEO/GEO + content, paid ABM, partner co-sell, events) to generate qualified pipeline.Deploy a full sales-enablement kit and persona nurtures; lift deal velocityOwn the marketing budget; reallocate quarterly to keep CAC payback low and a reasonable LTV:CAC ratioManage and lead a team of 5–10 external contractors in the first year; define roles & responsibilities, workflows, and performance dashboards.The main focus is on creating visual and textual cutting edge marketing contentProduce monthly "war-room" dashboards by region, product, and partner; present insights weekly.Lead investor-relations marketing: quarterly progress demos, investor brief, and bi-annual VIP demos.Ensure the full martech stack is live and integratedWork with creative agencies and studios to deliver cutting edge marketing contentRequirements10+ years in marketing; 8+ years at VP/Head level owning both brand and demand.Proven = 3× ARR growth (from 7- to 8-figures) in defense-tech, robotics, or deep-tech B2G/B2B.Managed 6- to 7-figure annual marketing budgetsBuilt from scratch and led a 5+ FTEs across US/EU/APACLed at least one end-to-end category-design initiative and captured market leadershipDouble-digit MoM brand-awareness gains with tier-1 media/analyst coverageExecuted ABM/BDR programs generating Qualified Leads.Improved demo-to-win rate and reduced sales cycle length through PMM initiatives.Established relationships with defense agencies, primes, and critical-infrastructure buyers.Startup tempo: able to ship roadmap, budget, and OKR dashboards within 45 days.Data-first operator: advanced marketing automation, analytics, and BI skillsProven creative work on branding, messaging, and high-end content creationExceptional written and spoken English; additional language (Hebrew, German, Arabic) a plus.Why XtendBattle-proven tech that saves lives.Significant funding with a clear path to Series C.Autonomy to build marketing from zero to world-class.Work alongside leading AI, robotics, and defense talent.#J-*****-Ljbffr