Operational / Ecommerce Specialist

Há 3 dias


Ituiutaba, Brasil Modern Ai Tempo inteiro

Key ResponsibilitiesMarketing Analytics & Performance TrackingMaintain accurate tracking and reporting across platforms, ensuring key metrics (CPM, CPC, CPA, ROAS, CPL, CTR) are captured and validated.Audit analytics configurations and troubleshoot attribution or reporting discrepancies.Shopify ManagementConfigure and manage Shopify stores, including product setup, variants, collections, and feeds.Implement product feed integrations across all marketing and sales channels.Set up and verify tracking (including server-side configurations).Apply basic Liquid edits and manage app integrations, warehouse, and fulfillment settings.Meta (Facebook & Instagram)Set up and maintain Business Manager, Commerce Manager, Meta Shop, Ad Accounts, and connected assets.Implement and audit pixel tracking, events, and CRM integrations with Shopify or custom systems.Troubleshoot attribution and integration issues across Meta platforms.TikTokCreate and manage Business Center, Ad Accounts, Seller Center, and related profiles.Configure tracking pixels, events, and CRM integrations.Audit and troubleshoot tracking and attribution discrepancies.Google EcosystemSet up and manage Google Ads, Analytics, Merchant Center, Search Console, Tag Manager, and Postmaster.Implement UTMs and conversion tracking for accuracy and consistency.Audit and resolve issues related to tracking, feeds, and data synchronization.Email & Marketing Automation (Klaviyo and Others)Set up and integrate email platforms with ecommerce and CRM systems.Configure events, metrics, and tracking for performance reporting.Audit and troubleshoot deliverability or data sync issues.APIs, Webhooks & Workflow AutomationWork confidently with JSON and RESTful integrations.Build and manage automations using tools like n8n, Zapier, or Make.Ensure consistent data flow across systems and maintain documentation.Domains & CloudflareConfigure and manage domains in Cloudflare.Administer DNS settings, SSL certificates, and troubleshoot related issues.Project Management & Internal SystemsSupport internal teams in Asana with boards, automations, and custom reporting.Manage Bitwarden vaults, groups, and user access to ensure secure credential handling.Develop and maintain detailed SOPs documenting operational processes and best practices.RequirementsQualifications2+ years of experience in ecommerce operations, marketing technology, or digital marketing implementation.Proficiency in Shopify, Meta, TikTok, Google Ads/Analytics, and Klaviyo.Strong understanding of marketing analytics, data tracking, and attribution.Familiarity with APIs, JSON, and workflow automation tools (Zapier, Make, n8n).Excellent troubleshooting, problem-solving, and organizational skills.Ability to manage multiple projects across departments in a fast-paced environment.Preferred QualificationsExperience with server-side tracking or advanced Tag Manager setups.Basic front-end or Shopify Liquid coding skills.Prior experience in a digital marketing agency environment.BenefitsUnlimited PTOChance to grow in a great team



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