Marketing Systems Specialist

Há 4 dias

Belo Horizonte, Brasil Bebeeautomation Tempo inteiro

Marketing Automation & Systems ProfessionalThe ideal candidate will serve as the technical backbone of our marketing operations, responsible for building, managing, and optimizing automated marketing systems, funnels, and advertising campaigns.Key Responsibilities:Design, build, and optimize complete marketing funnels in GoHighLevel including landing pages, workflows, automations, and email/SMS campaigns for lead nurturing and product launchesIntegrate GHL with third-party tools and implement multi-channel campaigns across email, SMS, and social platformsSet up, launch, and monitor paid advertising campaigns on Meta, Google Ads, and with proper audience targeting and budget managementMonitor ad performance metrics, conduct A/B testing, and make data-driven optimization recommendations to improve campaign ROISet up conversion tracking, pixels, and analytics across all marketing platforms and maintain marketing technology stackTrack key marketing metrics and identify optimization opportunities from campaign dataDocument marketing processes, SOPs, and system configurations while ensuring data hygiene across all systemsCollaborate with the marketing team to translate strategies into technical execution and coordinate with the creative team on asset specificationsProvide technical guidance to team members on marketing systems and proactively flag performance issues or opportunities to leadershipRequirements:Proven experience with CRM systems including advanced workflows, funnel building, and automation setupHands-on experience managing Facebook/Instagram Ads Manager and Google Ads platformsProficiency with email marketing automation tools and marketing integrationsStrong understanding of conversion tracking, pixels, analytics implementation, and campaign performance metricsKnowledge of digital marketing fundamentals: funnel strategy, lead generation, conversion optimization, and A/B testingExperience with analytics platformsAbility to troubleshoot technical issues across platformsExceptional organizational skills with meticulous attention to detail and excellent time management across multiple campaignsStrong analytical and problem-solving abilities with a data-driven, goal-oriented mindset focused on measurable resultsProactive self-starter who works independently in remote environments, with strong communication skills and adaptability to new technologiesBenefits:Opportunity to work with cutting-edge technology and innovative marketing solutionsChance to collaborate with a talented team of professionalsProfessional development and growth opportunitiesOthers:This role requires a unique blend of technical and business skills, making it an exciting opportunity for those who enjoy working at the intersection of technology and marketing.

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