Digital Media Buyer

OverviewDigital Media Buyer - Remote, Latin America - Bluelight is a leading software consultancy focused on designing and developing innovative technology that enhances users' lives.We aim to deliver exceptional client service with a commitment to quality and customer satisfaction.Bluelight is expanding across the United States and Central/South America and seeks talented individuals to join its dynamic team.We are looking for someone with a strong media and advertising foundation; well versed in Google Ads, Meta Ads Manager, LinkedIn Ads, Google Campaign Manager, planning, presenting, executing, and optimizing all media strategies.The ideal candidate thrives on data and is adept at using it to craft high-performing campaigns.We value organization, attention to detail, and a collaborative culture focused on driving results and building strong brands.ResponsibilitiesExecute data-driven media buying strategies that align with client goals and target audiences.Conduct market research to identify the most effective media channels.Analyze historical campaign data to inform media mix and performance projections.Recommend channel-specific budgets and optimize spend based on performance metrics.Stay current on media trends, platform updates, and emerging technologies, including AI and automation tools.Launch, manage, and optimize paid media campaigns across platforms such as Google Ads, Meta, TikTok, LinkedIn, YouTube, and programmatic display.Monitor real-time campaign performance and proactively adjust bids, budgets, and targeting to improve efficiency and results.Track key KPIs such as leads, CPA, CPL, engagement rates, web traffic, and form fills.Manage and allocate media budgets effectively across channels to maximize campaign performance.Maintain daily, weekly, and monthly budget pacing and ensure campaigns remain on schedule and within targets.Identify opportunities for cost-saving without compromising effectiveness.Qualifications3+ years of experience in media buying, preferably in an agency setting or with B2B software development clients.Strong experience in paid media platforms (Google Ads, Meta Business Suite, LinkedIn Ads, programmatic platforms).Proven track record of managing performance marketing campaigns with a results focus.Proficiency in analytics and attribution tools (Google Analytics, Meta Ads Manager, third-party trackers, etc.).Exceptional analytical and problem-solving skills.Excellent communication and interpersonal skills.Self-motivated, detail-oriented, and able to work independently and as part of a team.Proficiency with media buying and planning tools.Company BenefitsCompetitive salary and bonuses, including performance-based increases.Generous paid-time-off policy.Flexible working hours.Remote work options.Continuing education, training, conferences, and company-sponsored coursework, exams, and certifications.Being a consultant on our team is a fun, challenging, and rewarding career choice.You will work on diverse projects for our clients, collaborating with modern technologies and some of the best professionals in the industry.Job DetailsSeniority level: Mid-Senior levelEmployment type: Full-timeJob function: Marketing and SalesIndustry: Software DevelopmentGet notified about new Media Buyer jobs in Salvador, Bahia, Brazil.Note: The description may include additional related roles such as Social Media Manager (Fully Remote, Worldwide) and Digital Media Planner/Buyer - Remote, Latin America.#J-*****-Ljbffr