Senior Creative Strategist

Há 3 dias

Brasília, Brasil Remotely Talents Tempo inteiro

Our client is a fast-growing DTC eCommerce brand focused on personal care products across oral hygiene, nail & foot care, and home hygiene categories.The team is passionate about combining performance marketing with smart creative to scale our growth globally.Are you a performance-minded creative thinker who knows how to turn insights into scroll-stopping ads?We're looking for a Senior Creative Strategist to join our fast-growing in-house marketing team and lead the strategy behind our paid social and display creatives.This is not an executional role — you won't be editing videos or designing ads yourself.Instead, you'll be the creative brain behind our performance marketing: researching competitors, identifying trends, generating fresh ad concepts, and guiding our editing team to produce high-performing creative that drives real results.What You'll Do:Lead creative strategy for Meta (primary), Google Demand Gen, and AppLovin campaignsAnalyze performance data, spot winning patterns, and develop new creative hypotheses to testResearch competitor ads, market trends, and direct-response angles that can inspire new creative directionsWrite detailed creative briefs and concepts for our in-house editors and designersCollaborate closely with media buyers (Meta & Google) and video editors to optimize ad performanceBuild a structured creative testing framework — helping the team take big swings with new, original ideas rather than small iterationsFocus on ad formats like UGC, AI-enhanced video, lifestyle motion, and high-performing direct-response staticsYou'll Be Successful If You:Consistently bring new creative concepts that outperform current ads (based on CTR, CVR, CPA, ROAS, etc.)Know how to balance creativity with performance — you understand what makes people click and convertAre comfortable leading brainstorms, making data-backed recommendations, and guiding editors toward top-performing ad variationsLove experimenting with storytelling angles, hooks, and visual concepts that grab attention fastWhat We're Looking For:4+ years of experience in creative strategy for DTC / eCommerce brands or performance agenciesProven track record creating and testing ad concepts across Meta (must-have) and ideally Google or AppLovinDeep understanding of direct-response marketing principlesStrong research and analytical mindset — you base creative ideas on insights, not intuitionExcellent communication skills to bridge creative and media teamsBonus: familiarity with video editing or design (not required, but a plus)

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