Marketing Assistant

The starting pay for this position is $693/m USD.About UsPublicity For Good (PFG) is a Nashville-based public relations company that partners with purpose-driven, profitability-conscious brands around the world.We specialize in working with Consumer Packaged Goods (CPG) companies, particularly in the Food & Beverage, Fashion, and Beauty sectors.Our team secures high-impact media placements for clients through top-tier global outlets such as CBS, Fox News, Vogue, and Forbes.At PFG, we amplify brands that are making a difference.Our focus is on meaningful visibility, measurable results, and long-term growth.We also operate Signal Raptor, a standalone software solution that enhances brand exposure and supports business scaling.RoleThe Marketing Automation & Systems Assistant will serve as the technical backbone of Publicity For Good's marketing operations, responsible for building, managing, and optimizing automated marketing systems, funnels, and advertising campaigns.This position ensures seamless execution of marketing initiatives through expert management of GoHighLevel (GHL), ad platforms, email automation, and integrated marketing technologies.The ideal candidate is both technically proficient and strategically minded, capable of translating marketing objectives into automated systems that drive measurable growth while maintaining PFG's client-focused, purpose-driven approach.ResponsibilitiesDesign, build, and optimize complete marketing funnels in GoHighLevel including landing pages, workflows, automations, and email/SMS campaigns for lead nurturing and product launchesIntegrate GHL with third-party tools and implement multi-channel campaigns across email, SMS, and social platformsSet up, launch, and monitor paid advertising campaigns on Meta, Google Ads, and with proper audience targeting and budget managementMonitor ad performance metrics, conduct A/B testing, and make data-driven optimization recommendations to improve campaign ROISet up conversion tracking, pixels, and analytics across all marketing platforms and maintain marketing technology stackTrack key marketing metrics and identify optimization opportunities from campaign dataDocument marketing processes, SOPs, and system configurations while ensuring data hygiene across all systemsCollaborate with marketing team to translate strategies into technical execution and coordinate with creative team on asset specificationsProvide technical guidance to team members on marketing systems and proactively flag performance issues or opportunities to leadershipResultsMarketing funnels and automation sequences are built, tested, and launched on schedule with high conversion performanceAdvertising campaigns are set up accurately, monitored continuously, and optimized for maximum ROIMarketing technology systems operate seamlessly with minimal downtime and optimal integrationCampaign performance dashboards are updated daily with accurate, actionable insightsMarketing processes are documented and standardized for consistent, scalable executionTeam is empowered with efficient marketing systems that reduce manual work and increase campaign effectivenessAll marketing campaigns maintain brand standards while achieving measurable business objectivesRequirementsProven experience with CRM systems including advanced workflows, funnel building, and automation setupHands-on experience managing Facebook/Instagram Ads Manager and Google Ads platformsProficiency with email marketing automation tools and marketing integrationsStrong understanding of conversion tracking, pixels, analytics implementation, and campaign performance metricsKnowledge of digital marketing fundamentals: funnel strategy, lead generation, conversion optimization, and A/B testingExperience with analytics platformsAbility to troubleshoot technical issues across platformsExceptional organizational skills with meticulous attention to detail and excellent time management across multiple campaignsStrong analytical and problem-solving abilities with a data-driven, goal-oriented mindset focused on measurable resultsProactive self-starter who works independently in remote environments, with strong communication skills and adaptability to new technologiesRemuneration & RewardsRemote independent contractor positionCompetitive compensation based on performance advancement planAccess to internal and external professional development opportunitiesCurated library of on-demand professional development resourcesQuarterly performance reviews with clear career advancement pathways