Paid Media Specialist

OverviewBluelight is a leading software consultancy dedicated to designing and developing innovative technology that enhances users\' lives.We focus on quality and customer satisfaction and foster a collaborative environment where team members can grow.With presence across the United States and Central/South America, Bluelight is expanding and seeking exceptional talent to join our diverse team.If you are passionate about software development and eager to contribute to challenging and meaningful projects, we invite you to apply and join us on this exciting journey.Here's What You'll Get To Work OnManaging Google Ads Campaigns: Launch, monitor, and optimize campaigns across Search, Display, and Video.Bottom-of-Funnel Focus: Prioritize conversions beyond lead generation, including SQLs, pipeline impact, and closed-won revenue.Collaboration with Sales Teams: Partner with sales to align on lead quality, refine campaign targeting, and maintain a feedback loop.Performance Analysis & Reporting: Create dashboards and evaluate campaign results using Google Analytics, Looker Studio, and spreadsheets.Full-Funnel & Lead Quality Insights: Deep knowledge of the buyer journey and how paid media influences progression through the funnel.A/B Testing & Creative Iteration: Conduct tests on targeting, ad creatives, landing pages, and bidding tactics to drive performance gains.Cross-Channel Integration: Collaborate with the marketing team to maintain cohesive messaging and strategic alignment across channels.Landing Page & CRO Collaboration: Coordinate with design teams to enhance landing page effectiveness and improve conversions.Budget Management & Forecasting: Manage spend pacing, with reporting on ROI and CAC.Platform Expansion: Research and experiment with emerging ad formats and placements within Google Ads.Experience We're Looking ForExpertise in Google Ads: 5+ years managing paid campaigns across Google Search, Display, and Video.Full-Funnel Focus: Tracking and optimizing campaigns beyond top-of-funnel leads, with emphasis on driving revenue.Strong Analytical Abilities: Proficiency with Google Analytics, Looker Studio (or similar tools), and data analysis.Collaboration with Sales: Experience partnering with sales teams to enhance campaign impact on the sales pipeline.Advanced Conversion Tracking: Knowledge of UTM parameters, pixel setup, and Google Tag Manager.Proficient in English: Clear communication across teams and documentation.CRM Awareness: Understanding of how paid media connects with CRM platforms such as Salesforce or HubSpot.What This Role Aims To AchieveDrive higher revenue attributed to marketing through Google Ads campaigns.Improve SQL rates and lead-to-deal conversions via paid media.Develop a collaborative workflow with the sales team to assess and refine lead quality.Lower CPA while improving ROAS and CAC efficiency.Expand a full-funnel paid media strategy aligned with customer purchasing behavior.Company BenefitsCompetitive salary and bonuses, including performance-based increases.Generous paid-time-off policyFlexible working hoursRemote work optionContinuing education, training, conferencesCompany-sponsored coursework, exams, and certificationsSeniority levelMid-Senior levelEmployment typeFull-timeJob functionMarketing, Public Relations, and Writing/EditingIndustriesSoftware Development#J-18808-Ljbffr