Creative Content Developer – Digital Marketing

Há 3 dias


Manaus, Brasil Bebeecopywriter Tempo inteiro

About the RoleAt our organization, we're seeking a Paid Media Ad Copywriter who can craft high-performing copy across multiple digital channels.This role combines creative storytelling with performance marketing expertise.The ideal candidate will write, test, and optimize ad copy that drives engagement and lead generation.Key ResponsibilitiesCraft compelling copy for paid ads across various platforms, including Meta, TikTok, Google, and YouTube.Write headlines, primary text, CTAs, scripts, and short-form hooks that align with each platform's audience behavior.Adapt messaging for different funnel stages (TOFU, MOFU, BOFU) to optimize conversions.Creative Strategy & OptimizationDevelop multiple copy variations for A/B testing and analyze performance metrics like CTR, CPA, ROAS, and conversion rate.Use data insights and feedback from the Paid Media team to refine messaging and improve outcomes.Research competitors, market trends, and ad libraries to identify new creative angles.Ai & AutomationLeverage AI tools such as ChatGPT, Jasper, Copy.ai, ElevenLabs, HeyGen, or Runway to assist in scriptwriting, ideation, and ad copy generation.Experiment with AI-driven testing to quickly iterate and scale winning copy.Collaboration & WorkflowWork with the Creative, Media Buying, and Strategy teams to ensure copy aligns with campaign goals.Meet deadlines for consistent delivery of new ad variations.Take initiative in creative brainstorming sessions and performance reviews.



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