Isg Brazil Ecommerce Program Manager

**General Information**:
- Req #
- WD
- Career area:
- Strategy and Operations
- Country/Region:
- Brazil
- State:
- São Paulo
- City:
- Sao Paulo
- Date:
- Monday, May 5, 2025
- Working time:
- Full-time
**Additional Locations**:
- Brazil - São Paulo - São Paulo
- Brazil - São Paulo - Sao Paulo
**Why Work at Lenovo**:
- We are Lenovo.
We do what we say.
We own what we do.
We WOW our customers.
Lenovo is a US$57 billion revenue global technology powerhouse, ranked #248 in the Fortune Global 500, and serving millions of customers every day in 180 markets.
Focused on a bold vision to deliver Smarter Technology for All, Lenovo has built on its success as the world's largest PC company with a full-stack portfolio of AI-enabled, AI-ready, and AI-optimized devices (PCs, workstations, smartphones, tablets), infrastructure (server, storage, edge, high performance computing and software defined infrastructure), software, solutions, and services.
Lenovo's continued investment in world-changing innovation is building a more equitable, trustworthy, and smarter future for everyone, everywhere.
Lenovo is listed on the Hong Kong stock exchange under Lenovo Group Limited (HKSE: 992) (ADR: LNVGY).
**Description and Requirements**:
This is a highly strategic and cross-functional role requiring deep ownership of ISG eCommerce processes.
You will work closely with Brazil's ISG 4P and Sales teams, as well as Lenovo's global eCommerce organization, to deliver on revenue targets, shape the customer experience, and drive digital transformation within the ISG business.
You will own Brazil's ISG eCommerce 4P strategy across Product, Price, Place, and Promotion, and be responsible for launching and managing performance marketing programs to generate leads, influence pipeline, and convert web traffic into sales.
This is a unique opportunity to help build a business from the ground up and directly impact Lenovo's global growth strategy.
**Key Responsibilities**
**4P Strategy Ownership (Brazil ISG eCommerce)**
- ** Pricing**: Lead Brazil-specific web pricing strategy, including promotions, deal structures, and competitive price factor value (PFV) benchmarking, in coordination with ISG Pricing and eCommerce operations.
**Program Management & Cross-Functional Leadership**
- Lead Brazil's ISG Web go-to-market planning, forecasting, and campaign execution in alignment with Sales, ISG 4P, Supply Chain, Channel/Reseller, and eCommerce teams.
- Own and manage key business KPIs, including overall sales and profit contribution, web traffic, conversion rates, leads, ROAS and generated pipeline.
**Market Activation & Reporting**
- Represent the Brazil ISG Web business in global strategy discussions and regular business reviews, ensuring alignment with broader ISG and eCommerce goals.
- Collaborate with Lenovo's appointed digital agency to plan, execute, and optimize demand generation campaigns across SEM, paid social, and programmatic channels — ensuring media budgets are aligned to campaign goals and delivering measurable results.
- Lead the creative briefing process, audience targeting strategy, localization requirements, and campaign calendar in collaboration with the agency and global marketing teams.
- Monitor campaign performance, supporting continuous optimization through A/B testing, segmentation, and funnel analysis.
- Provide ongoing reporting, insights, and strategic recommendations using marketing automation tools (e.g., BlueCore), web analytics, and Microsoft Dynamics.
**Required Skills & Qualifications**
- 6-10 years of experience in B2B marketing, product/portfolio management, or digital program leadership.
- Proven track record of launching or scaling digital marketing and demand generation programs in Brazil or LATAM.
- Strong understanding of Brazil's B2B and IT infrastructure landscape.
- Experience collaborating across functions such as Sales, Product Management, Pricing, and eCommerce.
- Familiarity with servers, storage, or other data center infrastructure solutions is required.
- Excellent communication, analytical, and stakeholder management skills.
- Fluent in Portuguese and proficient in English.
- Comfortable operating in a fast-paced, matrixed global environment with distributed teams.
**Why Join Lenovo?
**
- Collaborate with global leaders across marketing, sales, and digital commerce.
- Competitive salary, performance incentives, and comprehensive benefits.
- Join a culture that values innovation, inclusion, and agility.
**Additional Locations**:
- Brazil - São Paulo - São Paulo
- Brazil - São Paulo - Sao Paulo
- Brazil
- Brazil - São Paulo
- Brazil - São Paulo - São Paulo ,
- Brazil - São Paulo - Sao Paulo