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We are seeking a skilled and data-driven **SEO Specialist** to join our marketing team.In this role, you will be responsible for optimizing our website and content for search engines to increase organic visibility, traffic, and conversions.You will play a pivotal role in implementing both on-page and off-page SEO strategies and collaborate across content, web development, and marketing teams to drive results.**Key Responsibilities**:**1.Strategy & Execution**:- Develop, implement, and manage comprehensive SEO strategies that align with business goals.- Conduct competitive analysis to identify gaps and opportunities in search.- Plan and execute keyword research and mapping to targeted landing pages.**2.On-Page Optimization**:- Optimize website content, meta tags, headers, internal linking, and images.- Collaborate with content teams to ensure SEO best practices are implemented in new and existing content.- Monitor site architecture and ensure crawlability and indexability.**3.Off-Page SEO**:- Develop and manage link-building campaigns, outreach, and partnerships.- Monitor backlink profile and identify disavow opportunities.**4.Technical SEO**:- Conduct regular technical audits and troubleshoot crawl errors, page speed issues, and mobile usability.- Work with developers to implement technical fixes including structured data, redirects, XML sitemaps, etc.**5.Analytics & Reporting**:- Use tools like Google Analytics, Search Console, Ahrefs/SEMrush, and Screaming Frog to monitor performance.- Track keyword rankings, CTR, bounce rates, and conversion from organic traffic.- Provide monthly SEO reports with insights and recommendations.**Must-Haves**:- 2-5 years of experience in SEO (agency or in-house).- Strong understanding of search engine algorithms and ranking factors.- Proficiency with SEO tools (e.g., Ahrefs, SEMrush, Moz, Screaming Frog, Google Search Console, GA4).- Experience with CMS platforms like WordPress, Webflow, Shopify, or others.- Knowledge of HTML/CSS and technical SEO principles.- Strong analytical and problem-solving skills.- Excellent communication and project management skills.**Nice-to-Haves**:- Experience with international SEO or large-scale enterprise websites.- Basic knowledge of JavaScript, Core Web Vitals, and schema markup.- Familiarity with A/B testing tools and CRO practices.
