Performance Marketing Manager
Há 7 dias
About the CompanyMcFadyen Digital is the leading advisor and implementer of eCommerce Marketplace solutions.During 15 years of implementing marketplaces, we've built dozens of platforms that cumulatively generate billions of dollars of gross merchandise value (GMV).We're honored to have supported 10% of the Fortune 500 with their digital marketplace initiatives.Over 250 global brands like ABB, AB InBev, ACCO, Albertsons, American Red Cross, American Eagle Outfitters, US Army, US Agriculture Dept, (and many more) have entrusted their digital transformations to McFadyen.We operate global offices across the US, Brazil, and India.McFadyen Digital has been a trusted employer for over 39 years and believes that people are the most important part of our company.We're proud of our Great Place to Work certification.Learn more about us at our website: Job DescriptionAre you a data-driven marketer passionate about optimizing digital campaigns and driving measurable ROI?Do you thrive in fast-paced environments where testing, learning, and innovation are part of the culture?If so, we want to talk to youWe're seeking a Manager of Performance Marketing with 5+ years of hands-on experience planning and executing ROI-driven campaigns across digital channels.This full-stack marketer will manage day-to-day campaign creation, execution, A/B testing, and optimization across paid search, paid social, display, and email channels.Strong familiarity with CRM and marketing automation platforms, plus a proactive "test-and-learn" mindset, is essential.Experience marketing to B2B audiences is required, and experience in the eCommerce industry is highly desirable.This is a 100% remote position.ResponsibilitiesExecute multi-channel performance campaigns (SEM, paid social, display, retargeting) targeting key segments under guidance from the SVP of Marketing.Design, implement, and analyze A/B and multivariate tests on ad copy, creative, and landing pages to improve click-through and conversion rates.Manage daily budget pacing, bid strategies, and audience targeting within Google Ads Manager, Facebook Ads Manager, and programmatic platforms.Build and maintain nurture streams in Pardot, HubSpot, or similar platforms—including segmentation, dynamic content, and lead scoring—based on performance insights.Produce weekly performance summaries highlighting key metrics (CPL, CPA, ROI, SAL) and actionable recommendations.#J-*****-Ljbffr
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