Content Operations Manager
1 dia atrás
Must Apply Online.Use Form belowCompany DescriptionSofia Health is a U.S.-based wellness technology company and two-sided marketplace connecting people to trusted health and wellness professionals.We support 1,000+ providers with tools for visibility, scheduling, and bookings across therapy, coaching, fitness, nutrition, and integrative health.Role DescriptionThe Content Operations Manager is responsible for managing content operations across all major channels and ensuring providers on the Sofia Health platform are consistently surfaced through structured, repeatable systems.This role focuses on planning, coordination, prioritization, and execution flow — working with existing content, provider profiles, and internal team members to ensure content moves smoothly from planning to publication.The role also involves leveraging data and analytics to refine content strategies, driving engagement, and ensuring operational efficiencies in content processes.What You Will DoContent & Provider CurationReview and audit provider profiles on the Sofia Health platformOrganize providers by modality, topic, availability, and seasonalityMaintain a structured rotation system to ensure fair and consistent exposureSelect providers and content to feature based on campaigns and prioritiesCross-Channel Content ManagementPlan and coordinate content across: Email marketing, Blog, LinkedIn, Social media, Podcast promotionsBuild weekly and monthly content plans aligning providers, topics, and channelsEnsure content is accurate, current, and aligned across all surfacesPodcast & Media CoordinationManage podcast promotion workflows, including: Episode launch coordination, Provider or guest features, Cross-posting to email, blog and social channelsEnsure podcast content is repurposed and distributed consistentlyCoordination & Execution FlowCreate clear content briefs, lineups, and timelines for: Email upload and formatting support, Social scheduling support, Podcast and blog publishingManage handoffs between team members to ensure timely publicationReview scheduled content for accuracy, completeness, and coverageLead Awareness & Performance TrackingMonitor inbound interest generated from contentFlag provider-related leads and opportunities for follow-upTrack engagement and performance across channelsIdentify patterns in what drives clicks, inquiries, and bookingsWho You AreHighly organized and detail-orientedComfortable managing content across multiple channels at scaleStrong written English (professional working proficiency)Process-driven and systems-orientedAble to prioritize independently and manage recurring workflowsClear communicator who keeps work moving across teamsQualificationsContent development and management skills, including the ability to write, edit, and optimize engaging and impactful contentProficiency in content strategy and workflow management, as well as experience with content management systems (CMS)Strong analytical skills with an ability to interpret data and apply insights to enhance content performanceExperience in collaborating with cross-functional teams, including marketing, design, and product teamsStrong organizational and project management skills, with an ability to manage multiple priorities in a fast-paced environmentKnowledge of SEO, digital marketing principles, and content optimization best practicesBachelor's degree in Communications, Marketing, Journalism, or a related fieldExperience in the health or wellness industry is highly desirableApply Online:#J-*****-Ljbffr
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