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Senior Media Buyer – Home Renovation / Roofing (Video-First) LocationRemoteFull-timeAbout UsWe're a lean, A1 performance marketing team serving 30+ roofing contractors across the U.S., and we're scaling aggressively to 100+ clients.No bloated layers.No politics.No babysitting.We specialize in video-driven paid media systems that generate booked appointments and signed jobs for roofing and home renovation businesses.If you don't understand contractors, sales cycles, and how to turn ads into revenue — this is not the role for you.If you do — you'll have autonomy, trust, and real impact.The Role (Read Carefully)We're hiring a Senior Media Buyer who can own campaign execution end-to-end for roofing and home renovation clients.This is not a "strategy-only" role.This is not a "just launch ads and wait" role.Set upLaunchOptimizeScaleVideo-first paid media systems across TOF / MOF / BOF.You must understand how contractors think, how homeowners buy, and how to turn attention into booked jobs.Core Responsibilities1. Campaign Setup & LaunchBuild and launch Meta (Facebook / Instagram) video campaigns for roofing & home renovation clientsStructure accounts cleanly (TOF / MOF / BOF separation)Implement proper tracking, events, and reportingQA everything before launch — no sloppy work2. Funnel Ownership (TOF ? MOF ? BOF)You must know how to :Run TOF video ads for awareness and demand creationBuild MOF retargeting (video views, engagement, site traffic)Execute BOF conversion campaigns (lead forms, landing pages, booked calls)Diagnose where funnels break and fix them fast3. Video Ad Performance OptimizationAnalyze hooks, angles, creatives, and messagingKill losers fast, scale winners responsiblyGive clear feedback on what video content is needed to improve resultsUnderstand what works specifically in roofing & home renovation4. Client Readiness & Professional ConductYou don't talk like a marketer — you talk like a business operatorCampaign updates are clear, calm, and confidentYou understand contractor economics (job size, close rates, seasonality)You protect the agency's reputation at all timesRequired Experience (Non-Negotiable)You must have :3+ years managing paid social campaignsDirect experience in home renovation or roofing marketingProven results using video ads (Meta primarily)Experience running full-funnel paid media systemsStrong understanding of lead quality, not just CPLAbility to work independently without hand-holdingIf you've never marketed roofing, remodeling, windows, HVAC, solar, or similar trades — don't apply.Who You AreTactical, fast, and detail-orientedCalm under pressureTakes ownership and responsibilityDoesn't make excuses — fixes problemsUnderstands that performance > opinionsWants to grow with a team scaling hardThis Role Is NOT For You If :You need constant directionYou blame platforms instead of fixing campaignsYou don't understand contractors or local service businessesYou want a "chill" role instead of a high-performance oneCompensationCompetitive base pay (based on experience)Performance-based growth opportunitiesLong-term role as we scale to 100+ clientsHigh performers will be rewarded.Period.#J-*****-Ljbffr