Growth Marketing Specialist

Há 3 dias


Florianópolis, Brasil Blackbox Strategies Tempo inteiro

**Growth Marketing Specialist**:**Role Overview**:BlackBox Strategies is seeking a **senior, execution-first operator** to own outbound and lifecycle messaging across **both B2B and B2C audiences**.This role is ideal for someone who:- Is an expert at **hands-on execution**- Can collaborate on strategy, then independently ship- Works closely with a Social Media Manager to align messaging and timingYou will partner with leadership on direction and priorities, then **own execution end-to-end**.**About BlackBox Strategies**:**Location**:**Key Responsibilities**:- Build and maintain outbound lists and enrichment workflows using Clay- Own inbox health, deliverability, warm-up, and reply categorization- Sync replies, outcomes, and lifecycle stages into HubSpot- Continuously test messaging by segment, persona, and intent- Build segmented audiences across lead, prospect, and customer stages- Execute nurture, re-engagement, abandoned inquiry, and expansion campaigns- Manage compliance, suppression logic, and list hygiene- Use HubSpot Marketing Hub and/or Mailchimp**SMS Marketing (Nice to Have)**- Support compliant, high-intent SMS use cases (follow-ups, reminders, re-engagement)- Experience with platforms such as Twilio or similar is a strong plus**Cross-Functional Collaboration**- Collaborate closely with the Social Media Manager to align themes, CTAs, and timing- Share outbound insights to inform social and content strategy- Partner with leadership on ICPs, testing priorities, and iteration**Requirements**:- Minimum of 4 years of hands-on experience in outbound, lifecycle marketing, or RevOps-adjacent roles- Experience supporting **both B2B and B2C** audiences- Strong understanding of deliverability, segmentation, and channel tradeoffs- Clear written communicator with a bias toward execution- Comfortable operating with high-level direction in a fast-moving environment**Benefits**:- Competitive compensation- Flexible, fully remote work environment- Opportunity to directly influence pipeline and revenue- Close collaboration with strategy, social, and GTM leadership- Exposure to modern outbound, CRM, and AI-enabled workflows


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