Digital Media Planner/Buyer
Há 22 horas
Digital Media Planner/Buyer - Remote, Latin AmericaBluelight is a leading software consultancy dedicated to designing and developing innovative technology that enhances users' lives.With a steadfast commitment to delivering exceptional service to our clients, Bluelight excels in its focus on quality and customer satisfaction.Our mission is not only to create cutting-edge applications but also to foster a collaborative and enriching work environment where each team member can grow and thrive.With a presence across the United States and Central/South America, Bluelight is in an exciting phase of expansion, continually seeking exceptional talent to join its dynamic and diverse community.ResponsibilitiesDevelop comprehensive media plans aligned with client goals and target audiences.Conduct in-depth research and analysis to identify optimal media channels and strategies.Determine budget allocation across channels based on performance and objectives.Stay abreast of emerging digital media trends, technologies, and AI integrations.Advise the New Business teams and Account teams on recommended budgets and media strategies during the pitch process.Oversee the execution of paid media campaigns across various platforms (e.g., Google Ads, social media platforms, programmatic display).Manage relationships with external vendors responsible for day-to-day campaign management.Track KPIs such as leads, CPA, CPL, engagement rates, web traffic, and form fills.Analyze campaign performance data to identify areas for optimization and generate regular reports on performance and insights.Manage and allocate media budgets effectively across channels to maximize campaign performance.Maintain daily, weekly, and monthly budget pacing and ensure campaigns remain on schedule and within targets.Identify opportunities for cost-saving without compromising effectiveness.Skills & Qualifications3+ years of experience in media buying, preferably in an agency setting or with B2B software development firms.Strong experience in paid media platforms (Google Ads, Meta Business Suite, LinkedIn Ads, programmatic).Proven track record of managing performance marketing campaigns with a focus on results.Proficiency in analytics and attribution tools (Google Analytics, Meta Ads Manager, third-party trackers, etc.).Exceptional analytical and problem-solving skills.Excellent communication and interpersonal skills.Self-motivated, detail-oriented, and able to work independently and as part of a team.Proficiency with media buying and planning tools.Company BenefitsCompetitive salary and bonuses, including performance-based increases.Generous paid-time-off policy.Flexible working hours.Work remotely.Continuing education, training, conferences, and company-sponsored coursework, exams, and certifications.Being a consultant in our team is a fun, challenging, and rewarding career choice.You will have the opportunity to work on a variety of projects for our clients and collaborate with modern technologies and professionals in the industry.Seniority levelMid-Senior levelEmployment typeFull-timeJob functionMarketing and SalesIndustries: Software Development#J-*****-Ljbffr
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