Social Media Specialist

Welcome to CrunchEquation, a consulting firm dedicated to empowering businesses with services that drive success and growth.
We specialize in customer support, design, marketing, SEO, and more.
We are looking for a Social Media Specialist with expertise in Sports to lead and execute high-impact social media strategies that engage fans, boost brand visibility, and drive engagement in the sports industry.
This role requires a passion for sports, a deep understanding of fan engagement, and experience managing content for sports brands, teams, leagues, or events.
Key Responsibilities:Develop and implement data-driven social media strategies tailored to sports audiencesManage content calendars and scheduling across platforms such as Twitter, Instagram, Facebook, TikTok, LinkedIn, and YouTube.Optimize social media profiles and ensure content aligns with brand and sponsorship guidelines.Create live match coverage, score updates, and behind-the-scenes content in real time.Engage audiences during major sporting events, leveraging trends, memes, and interactive formats.Ensure fast turnaround for matchday highlights, post-game analysis, and exclusive interviews.Build and nurture an active and engaged sports fan community.Monitor conversations, respond to comments, and create interactive content like polls, Q&A sessions, and contestsIdentify and collaborate with sports influencers, athletes, and fan communities to boost reach and engagement.Work closely with designers, videographers, and writers to create high-quality social media content, including graphics, videos, and editorial piecesLeverage sports storytelling to create compelling narratives around players, matches, and brand initiativesAdapt content formats for different platforms, ensuring maximum visibility and engagementUse analytics tools (Google Analytics, Meta Business Suite, Sprout Social, etc.) to track performance and optimize content strategies.Conduct competitor and industry analysis to stay ahead of trends in sports digital marketingDevelop social media activations for sports sponsorships, ensuring maximum exposure and engagement.Work with internal teams to align digital strategies with overall brand and revenue goals.RequisitosBachelor's degree in Marketing, Communications, Digital Media, Sports Management, or a related field (or equivalent experience)2+ years of experience in social media management, with a strong focus on sports, teams, leagues, or events.Proven experience in managing social media during live sports events.Deep understanding of sports fan behavior, engagement tactics, and digital content trendsPassion for sports and digital marketing, with a solid understanding of major leagues, tournaments, and player stories.Expertise in social media tools (Hootsuite, Sprout Social, Later, etc.).
Strong copywriting and content creation skills for sports audiences.Experience with social media advertising (Facebook Ads, Twitter Ads, TikTok).
Ability to work under pressure and deliver in real time during live events.Strong video editing and storytelling skills are a plus.Knowledge of multiple languages is a plus, especially for global sports audiences.VantagensA collaborative and innovative work environment.The opportunity to work with diverse brands across industries.Competitive salary and benefits package.Ongoing learning and professional development opportunities.
If you live and breathe sports and social media, we'd love to hear from you.
Join CrunchEquation and bring sports to life through cutting-edge social media strategies
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