Marketing / Experiential Marketing Manager

Há 4 dias

São Paulo, São Paulo, Brasil Porsche Brasil Tempo inteiro

**Tasks**:
The Experiential Marketing Manager will manage the strategy and development of integrated experiential marketing programs designed to ensure Porsche customer experiences in Brazil.
This person will be require to oversee end-to-end planning and production of experiential marketing programs.
**Tasks**
**Main Responsibilities**
**National Events**
- Define and implement national events annual plan, including e.g: Porsche World Road Show, motor shows, exhibitions, product launch events, Porsche Golf Cup events and other experiential marketing programs
- Execute PBR events in time, within the outlined budget and according to the guidelines
- Define event objectives and KPIs and elaborate post event reports
- Ensure all data capture opportunities are maximized at events
- Bring new ideas and new formats in the experiential marketing area
- Organize attendance on international launch events
- Support with communication content for internal and external purposes (e.g. Social Media)
- Manage initiatives with Influencers/Partners esp. for local content production
- Coordinate together with the communication manager the events communication plan
**Dealer Events**
- Define and implement national dealer launch events and launch activities at the dealer
- Monitor and support Dealer Network marketing events in order to ensure Porsche Brand guidelines
- Work with the Porsche Dealer Network to identify key local events within their specific territory that will give maximum exposure to the Porsche brand and generate qualified leads
- Ensure a proper coordination and documentation of dealer marketing events.
Measure KPIs accordingly
**Porsche Customer Groups**
- Maintain communication between Headquarter, Subsidiary and Porsche Club Brazil
- Coordinate joint event activities with the Porsche Club Brazil, ensuring brand standards are maintained
- Develop a strategy for Porsche Customer Groups in Brazil according to brand guidelines
- Support Porsche Club events to enhance customer experiences
**Fleet Management**
- Manage the fleet of the subsidiary
- Ensure that fleet cars are in perfect conditions for usage in Marketing and PR activities
- Implement a fleet management system according to fleet processes
- Main the booking calendar of fleet cars
- Coordinate repairs with the workshop
- Coordinate, train and develop fleet stuff
- Manage Fleet Renewal Plan
**Qualifications**:
**Qualifications**
**Education**
- Bachelor ´s Degree in Marketing, Business Administration or other relevant areas
- MBA considered a plus
**Experience**
- 5 years experience in Experiental Marketing (automotive business)
**Competencies**:
- Communicative
- Proactive
- Flexible and Adaptable
- Well organized
- Initiative and Creative
- Durable
**Skills**:
- Excellent verbal and written communication skills
- Fluent in English (written an verbal)
- Ability to manage multiple tasks
- Ability to prioritize and adaptable to change
- Creative and analytical thinking skills
- Highly organized - strong attention to detail
- Problem Solver
- Team oriented working attitude and intercultural understanding

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