Regional Brand Manager

About BingXA leading crypto exchange since ****With 20 million registered users worldwideOfficial crypto exchange partner of Chelsea FCUser-First, reliable, innovative, and diversifiedList over 1,000 spot trading pairsOffer over 300 futures trading pairsIntegrate with over 80 public chain ecosystemsRank top on CoinMarketCap and CoinGeckoTradingView's Best Crypto Exchange for ****, **** & ****A gateway for the next billion crypto usersFounded in ****, BingX is a leading cryptocurrency exchange, serving over 20 million users worldwide.BingX offers diversified products and services, including spot, derivatives, copy trading, and asset management – all designed for the evolving needs of users, from beginners to professionals.BingX is committed to providing a trustworthy platform that empowers users with innovative tools and features to elevate their trading proficiency.Our current vacancy | Full-time | Long-term | REMOTEResponsibilities1. Brand StrategyCraft and localize brand messaging to align with local market needs, cultural nuances, and industry trends, driving brand relevance and loyalty.Ensure brand localization resources and strategies effectively support regional priorities.2. PR & CommunicationsBuild and strengthen brand visibility and competitiveness across mainstream and crypto media.Manage regional PR initiatives to establish and maintain a strong, positive brand image.Collaborate with global and local teams on messaging consistency and spokesperson activities.3. Brand MarketingPlan and execute digital marketing campaigns tailored to regional audiences.Drive brand awareness, engagement, and conversion through innovative, data-driven approaches.Monitor and analyze campaign performance to optimize results and ROI.4. GlocalisationLocalize and amplify global marketing campaigns, sponsorships, and events for regional relevance.Collaborate cross-functionally to ensure consistent messaging while reflecting local culture and insights.Strengthen regional brand impact through creative adaptation of global initiatives.5. Social MediaLead or coordinate regional social media planning and content execution.Enhance audience engagement and strengthen the brand's community presence.Support social listening and performance tracking to refine content strategy.6. Cross-Functional CollaborationWork closely with local BD and operations teams to align marketing priorities.Support key launches, events, and partnership initiatives within the region.Requirements5+ years of experience in PR, Branding or Marketing, preferably within the fintech, crypto, or Web3 industry.Proven experience in developing and executing successful brand strategies and campaigns.Strong understanding of local audience, trends and market dynamics in the region.Ability to manage multiple projects with good collaborations, and work effectively in a fast-paced environment.English as the working language and additional local language(s) preferred.Working at BingXJoin an international and diversified teamGreat career development in a fast-growing companyBe part of the future of finance technology and achieve meaningful goalsCompetitive market salary and fully remote/work-from-home flexibilityFlexibility to observe your local holiday calendar, alongside additional benefits