Media Buyer

About Commerce Social Commerce Social is a TikTok Shop–first agency, partnering with ambitious brands to turn social commerce into a meaningful revenue channel. We work end-to-end on TikTok Shop — from launch and storefront buildout to scaling into seven- and eight-figure GMV — with a relentless focus on performance, margin, and customer experience.We don't believe in generic playbooks or "set-and-forget" campaigns. Every strategy we run is built around the brand, the product economics, and how customers actually shop on TikTok. Our team sits at the intersection of marketplace operations, performance marketing, and creator-led commerce, giving our clients an unfair advantage on the platform.We're building a high-agency team that thrives on ownership, pace, and clear outcomes. Commerce Social isn't just a place to execute briefs — it's a place to build, experiment, and shape what the future of commerce on TikTok looks like. If you want to do work that directly moves the needle for leading brands, this is where you can do it.About the roleWe're hiring a TikTok & Meta Media Buyer to drive exceptional paid advertising results for our portfolio of enterprise and celebrity brands—plus fuel our own agency growth. Commerce Social is a Gold Star TikTok Shop Partner led by a former TikTok employee and a seasoned agency owner. You'll manage high-budget campaigns and deliver record-breaking performance for our brand partners while scaling our agency through strategic lead generation campaigns.Key ResponsibilitiesClient Campaign Management:Manage and optimize TikTok ad campaigns,, driving maximum ROAS for D2C brands across feed ads, spark ads, live shopping ads, and product shopping ads.Scale Meta advertising campaigns (Facebook & Instagram) using proven TikTok-to-Meta playbooks, leveraging winning creative and audience strategies across both platforms.Run continuous A/B tests on creative, audiences, placements, and bidding strategies across TikTok and Meta to improve performance and scale profitably.Analyze campaign data daily across both platforms to identify opportunities and optimize key metrics including ROAS, CPA, CTR, and conversion rates.Collaborate with creative teams to develop high-performing ad concepts and provide data-driven feedback on what's working across TikTok and Meta formats.Adjust budgets, bids, and targeting in real-time to maximize performance while minimizing wasted spend on both platforms.Agency Growth:Design and execute lead generation campaigns for Commerce Social across Meta to attract enterprise and celebrity brand partners.Test and optimize agency acquisition funnels, landing pages, and lead magnets to drive qualified inbound opportunities.Track and report on agency marketing ROI, cost per lead, and lead-to-client conversion rates.Strategic Collaboration:Partner with Account Managers to align paid media with organic and affiliate strategies for cohesive brand growth.Stay ahead of TikTok and Meta platform updates, beta features, and advertising best practices to maintain competitive advantages.What you bring:2-4 years in paid social media buying with hands-on TikTok Ads Manager and Meta Ads Manager experienceProven track record managing $500K+ monthly ad budgets for e-commerce brands across TikTok and MetaExperience with B2B lead generation or agency marketing campaigns (preferred but not required)Strong grasp of performance metrics: ROAS, CPA, CAC, LTV, CTR, CPLProficiency with TikTok Ads Manager, Meta Ads Manager, Google Analytics, and reporting toolsExcellent communication skills for presenting performance and strategy to clientsCreative eye for identifying winning ad concepts and adapting them cross-platformHighly organized with ability to manage multiple high-budget accounts plus internal campaignsPassion for performance marketing, platform trends, and growth marketingWhat success looks like Consistently exceed client ROAS targets while maintaining Commerce Social's top partner status.Successfully scale TikTok campaigns to Meta, achieving profitable expansion across both platforms.Generate qualified agency leads at target CPL while optimizing conversion rates through the sales funnel.Develop innovative testing strategies that uncover breakthrough audiences and creative approaches.Proactively identify optimization opportunities and scale campaigns profitably.Build trusted client relationships through transparent reporting and strategic insights.