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Trade Marketing Manager
4 meses atrás
We Are PepsiCo
Join PepsiCo and Dare for Better We are the perfect place for curious people, thinkers and change agents. From leadership to front lines, we're excited about the future and working together to make the world a better place.
Being part of PepsiCo means being part of one of the largest food and beverage companies in the world, with our iconic brands consumed more than a billion times a day in more than 200 countries.
In Brazil since 1953, PepsiCo has well-known brands such as QUAKER, TODDY, TODDYNHO, ELMA CHIPS, RUFFLES, DORITOS, EQLIBRI, GATORADE, KERO COCO, H2OH, PEPSI, among others.
A career at PepsiCo means working in a culture where all people are welcome. Here, you can dare to be you. No matter who you are, where you're from, or who you love, you can always influence the people around you and make a positive impact in the world.
Know more: PepsiCoJobs
Join PepsiCo, dare for better.
ResponsibilitiesThe Opportunity
- Responsible for implementing and execute Trade Marketing strategies for DTS and distributors channel;
- Responsible for monitoring the KPIs of the channels;
- Ensure the effectiveness of channels processes;
- Responsible to create and execute the investments of Trade Marketing actions;
- Work with the Sales Director, Managers, Divisionals and distributors to execute actions for customers and / or region;
- Implement actions for the development of KPIs;
- Ensure the implementation of the strategies to salty and foods categories to all customers and regions;
- Ensure the perfect store and merchandising implementation and monitoring the execution KPIs;
- Present product launches, stock calendar, shopper study to customers and customers calendars;
- Create and implement loyalty and motivational campaigns for customers (small formats, distributors and wholesalers);
- Responsible for the digital calendar for all small format customers, to generate more sell in;
- Interface with the Pairs areas: Finance, Supply Chain, Sales Strategy, Marketing and Latam team.
Your Impact
As Trade Marketing Manager your scope would consist of:
- Responsible for customer execute plan and channel, related to AOP growth objectives;
- Responsible for identify market opportunities and report to the strategies areas for market share gain;
- Lead the execute strategy of brand campaigns and promotions;
- Monitor channel performance indicators and execute recovery/development action plans;
- Execute Customer Loyalty Platform for indirect channel;
- Responsible for managing the channels trade Budget;
- Lead the implementation of racks and merchandising materials;
- Responsible for execute solutions for the sales team (recovery market share, increase sales, etc).
QualificationsWho Are We Looking For?
- Education: Complete higher education in Marketing, Administration, Economics, Engineer or related areas.
- Languages: Desirable English and/or Spanish
- Desirable Previous Experience in Trade Marketing and/or Sales;
- Desirable knowledge in the dynamic of each sales channel;
- Analytical capability;
- Excel and Power Point: Advanced;
- Nielsen Advisor, Nielsen Retail Index: Advanced.
If this is an opportunity that interests you, we encourage you to apply even if you do not meet 100% of the requirements.
What can you expect from us:
- Opportunities to learn and develop every day through a wide range of programs;
- Internal digital platforms that promote self-learning;
- Development programs according to Leadership skills;
- Specialized training according to the role;
- Learning experiences with internal and external providers;
- We love to celebrate success, which is why we have recognition programs for seniority, behavior, leadership, moments of life, among others;
- Financial wellness programs that will help you reach your goals in all stages of life;
- A flexibility program that will allow you to balance your personal and work life, adapting your working day to your lifestyle;
And because your family is also important to us, they can also enjoy benefits such as our Wellness Line, thousands of Agreements and Discounts, Scholarship programs for your children, Aid Plans for different moments of life, among others.
We are an equal opportunity employer and value diversity at our company. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. We respect and value diversity as a work force and innovation for the organization.
