Latam Maketing Director, CoE

​ Latam Maketing Director, CoE

Reporting directly to the Vice President of Marketing, LATAM supports the execution of marketing strategies and activities for LATAM's businesses in Brazil, Argentina, Chile, Peru, Uruguay and Mexico. He is responsible for monitoring and executing a comprehensive marketing strategy and a set of marketing programs and tactics to achieve LATAM's financial and strategic objectives. The incumbent and his/her team will be responsible for executing the marketing strategies for the business units .

  About the Role

In this opportunity as Latam Maketing Director, CoE - you will:

Implement and manage processes to ensure smooth operation of strategic marketing plans, performance measurement, and infrastructure

Collaborate on the execution of worldwide, regional or local marketing and promotional activities and coordinate marketing deliverables and related activities across key internal cross-functional groups

Localize and coordinate execution of Marketing plans that are generated in response to segment/regional market needs and determine the ideal mix of tactics

Monitor regulatory changes/impact on the market and proactively feed back market insight to all stakeholders, identifying new opportunities and processes for marketing to bring the voice of the customer into the organization

Implement metrics to effectively measure ROI for each initiative, and contribute to the transparency of reporting.

Manage brand positioning, strategic MarComms, advertising, internet marketing, company-wide promotions and events, email and direct mail tools. May provide a comprehensive program of marketing capabilities to the local sales channel

About You

Pivotal Experience & Expertise

Marketing Leadership at Relevant Scale: 7+ years of leadership experience, developing and executing go-to-market strategies within an established, heavily matrix, business-to-business software technology Multinationals organization in scale; business and consumer marketing as well as marketing expertise in a software-based organization is preferred 

Digital Marketing Expertise: marketing background using digital and omni go-to-market strategies; experience creating and executing digital marketing campaigns (including advertising, web, email, in-product, etc.) 

Data-Driven Marketing Expertise: Experience in working with data for targeting and personalization; experience using data to illustrate marketing’s value through effective demand generation and for tactical and strategic decision making 

Marketing Technology: Experience in leveraging multiple marketing technologies to activate marketing plans and to develop and operationalize marketing measurements

Team Management: Experience leading and managing a significant marketing team across an established organization 

Leadership Culture Fit & Impact 

Possesses unquestioned integrity and ethics; demonstrates a firm commitment to the company’s values and culture and fosters an ethical, values-driven culture 

Ability to work in a highly collaborative manner internally, as well as with external stakeholders to ensure decision making process on key strategic and operational issues is enriched by the perspectives of others 

Direct, results-oriented marketer who combines best-in-class strategy with strong execution capability; willing to drive and lead the strategy, execution, and company-wide initiatives for all marketing efforts 

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O que iremos te oferecer?
 

Você irá se juntar a uma empresa com ambiente de trabalho inclusivo, comprometida com seu desenvolvimento profissional e pessoal por meio de:

Modelo de trabalho híbrido: Adotamos o modelo de trabalho híbrido e flexível (de 2 a 3 dias por semana no escritório, dependendo da função), oferecendo uma experiência que proporciona conexão das equipes de maneira digital e fisicamente.

Wellbeing: plano de benefícios abrangente que inclui assistência médica e odontológica, acesso a plataformas de bem-estar físico e psicológico, benefício flexível de vale alimentação ou refeição. Férias flexíveis, dois dias de folga para saúde mental em toda a empresa; trabalho remoto por até 8 semanas em um ano, sendo que 4 dessas semanas podem ser fora do país e as demais no país, e programas de incentivo aos funcionários. Programa de Apoio ao Colaborador com recursos para o bem-estar mental, físico e financeiro.

Cultura: empresa globalmente reconhecida e premiada por igualdade, diversidade e inclusão, flexibilidade, equilíbrio entre vida pessoal e profissional e muito mais.

Aprendizado e desenvolvimento: Acesso ao LinkedIn Learning; Talent Marketplace interno com oportunidades de trabalhar em projetos de diferentes equipes; plano de mentoria e Ten Thousand Coffees Thomson Reuters, programa de conversa com líderes.

Impacto social: quatro grupos de recursos empresariais orientados por funcionários; dois dias de voluntariado remunerado anualmente; iniciativas ambientais, sociais e de governança (ESG) para impacto local e global.

Trabalho com propósito: ajudamos nossos clientes a buscar justiça, verdade e transparência. Juntos, com os profissionais e as instituições que atendemos, ajudamos a defender o estado de direito, a fazer girar as engrenagens do comércio, a capturar agentes mal-intencionados, a relatar os fatos e a fornecer informações confiáveis e imparciais a pessoas de todo o mundo.

Como uma empresa global, contamos com a diversidade de culturas e pensamentos para atingir nossos objetivos. Para garantir que possamos fazer isso, buscamos talentos qualificados em nossas operações em todo o mundo, independentemente de raça, cor, gênero, nacionalidade, religião, deficiência, idade, estado civil ou qualquer outra classificação protegida pela legislação nacional ou local. Temos orgulho de sermos um empregador que oferece oportunidades iguais de emprego.
 

 Ao clicar em “Candidatar-se”, será iniciado o processo de envio de uma candidatura. Se tiver alguma dúvida antes de clicar em “Candidatar-se”, entre em contato com o recrutador.
 

Do you want to be part of a team helping re-invent the way knowledge professionals work? How about a team that works every day to create a more transparent, just and inclusive future? At Thomson Reuters, we’ve been doing just that for almost 160 years. Our industry-leading products and services include highly specialized information-enabled software and tools for legal, tax, accounting and compliance professionals combined with the world’s most global news services – Reuters. We help these professionals do their jobs better, creating more time for them to focus on the things that matter most: advising, advocating, negotiating, governing and informing.

We are powered by the talents of 26,000 employees across more than 70 countries, where everyone has a chance to contribute and grow professionally in flexible work environments that celebrate diversity and inclusion. At a time when objectivity, accuracy, fairness and transparency are under attack, we consider it our duty to pursue them. Sound exciting? Join us and help shape the industries that move society forward. 

Accessibility 

As a global business, we rely on diversity of culture and thought to deliver on our goals. To ensure we can do that, we seek talented, qualified employees in all our operations around the world regardless of race, color, sex/gender, including pregnancy, gender identity and expression, national origin, religion, sexual orientation, disability, age, marital status, citizen status, veteran status, or any other protected classification under applicable law. Thomson Reuters is proud to be an Equal Employment Opportunity/Affirmative Action Employer providing a drug-free workplace.

We also make reasonable accommodations for qualified individuals with disabilities and for sincerely held religious beliefs in accordance with applicable law.

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