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Manager In-Store Communications
4 meses atrás
Purpose & Overall Relevance for the Organization:
Ensure flawless execution of all the In-Store Communication materials, activations /consumer experiences for adidas, by creating brand and product engagement.
Execute based on Global/Market guidelines for activations/implementations in Country directed to consumers. Implement all marketing aspects for a best-practice trade experience.
Key Responsibilities:
Generate support for all the ISC activities planned with Account Activation and Sales teams to ensure the brand is executed in the right way Develop yearly execution plan of the campaigns and long term ISC following ONE CALENDAR to ensure flawless execution of all the yearly initiatives Generate communication with internal and external stakeholders to ensure alignment and target reach Manage the assigned budget and on-going budget tracking to ensure efficient use of resources which are aligned to our business objectives Influence market ISC team providing feedback of country needs to ensure local business needs are covered Collaborate with all the areas in WHS marketing to ensure the correct landing of the seasonal accounts plans lead by AM Participate in internal meetings: Kick-offs, Sign Off Meetings, Omni Channel seasonal workshops to ensure local plan is in line with KA and Other Retailers needs Lead and act as a business contact for external parties (agencies and suppliers) to ensure adidas needs and interests are coveredKey Relationships:
Visual merchandising, DTC marketing and Wholesale marketingKnowledge Skills and Abilities :
Experienced in job and fully qualified/trained Combined broad theoretical and practical knowledge incl. company policies and practices