Head of Product Marketing

7 meses atrás

Belo Horizonte, Brasil Take Blip Tempo inteiro

JOB DESCRIPTION

Blip is an API-first communication platform that manages how enterprises engage with customers by connecting several corporate workflows (CRM, Customer Service, Analytics, etc.) with conversational channels such as WhatsApp, Apple Business Chat, Facebook Messenger, and Google RCS. 

The company is at the center of two extremely relevant shifts in this digital era. The first is that the internet has become conversational. People want to experience, discover, engage and transact with brands as they do with friends, through messaging platforms and social media. The second is the positive use of data and artificial intelligence to predict what is the next best interaction a company can have with each customer. Take solves both challenges and in a matter of weeks we fast-forward a few years of our clients’ digital strategy

Blip caters to over 3,700 clients, including several Global industry leaders such as Dell, Claro, Itaú, Coca-Cola, Fiat, Netflix, GM, and others. Through Blip, customers can discover, engage and transact with brands and businesses in conversational channels with better user experience and lower costs. 

If you are a person with a disability and have doubts about whether you can apply, know that all vacancies at Blip are inclusive We look forward to your registration

RESPONSIBILITIES AND ASSIGNMENTS

About the job:

The Head of Product Marketing is the key role for the company's go-to-market strategy. You will work collaboratively with Sales, Product Management, Marketing Communications, Demand Generation, Customer Success, Customer Support, and other teams to drive growth and customer success. Your job is to understand the product's value proposition and turn that information into compelling messages for customers, prospects, and internal audiences. Besides leading our team of PMM's, you will lead the Community team on supporting and continuously creating value for our community of users worldwide. 

Responsibilities:

Develop the product narrative and positioning for Blip's current portfolio as well as future products. Work closely with product management to evolve this narrative alongside the product roadmap; Build and maintain a customer segmentation framework for Blip's key target audiences (enterprise, SMB, developers) that will serve as the foundation for all marketing and sales activities, grounded on market research and customer conversations;  Build and maintain a sales targeting framework, mapping Blip's users, influencers, and decision makers within the key customer segments, with clear archetype definitions and examples, grounded on customer conversations; Build and maintain Blip's sales enablement library, including product collateral, developer summaries, product demos, webinars, tutorials, videos, and detailed customer case studies; Lead the growth and nurturing of our community through several initiatives. Build and run a champion program, which recognizes key contributors and empowers them, in turn, to lead within the community and help other developers on their journeys; Build and maintain a data analytics platform to support all marketing and growth activities, working closely with the marketing and customer success teams.

REQUIREMENTS AND QUALIFICATIONS

Requirements:

Bachelor’s degree in a technical field or equivalent experience building and shipping complex software products; 5+ years of total experience in tech product marketing roles, with a focus on product portfolio development and demand generation; at least 2 years of experience in one or more of the following: enterprise software, cloud/SaaS products, developer tools; 2+ years of experience in a product marketing leadership role, with a significant track record of hiring/building and managing teams; In-depth knowledge of cloud/SaaS and/or developer tools software purchase, development, and implementation business cycles; Experience working cross-functionally with product management, marketing, sales, engineering, customer success teams; Experience with inbound product marketing activities: doing market & competitor research; creating customer segmentation and pricing frameworks; developing market requirements; Experience with outbound product marketing activities: designing go-to-market strategy; building marketing programs with a focus on customer acquisition and customer retention; creating PR campaigns; building product-centric website and collaterals; leading sales enablement programs;  Experience with data analytics and growth marketing; Fluent in English and have excellent verbal and written communication skills. Spanish knowledge would also be a big plus.

ADDITIONAL INFORMATION

Vantagens e benefícios

Nada básico que amamos:

Vale Alimentação ou Refeição no valor de R$968,00 fixo (inclusive nas férias); Vale transporte; Day-off de aniversário; Auxílio home office para modelos 100% home office e híbrido; Bonificação anual de acordo com resultados da empresa e políticas vigentes; Vale Cultura para usar em livrarias, papelarias, comprar livros, ingressos de teatro, shows, cinema e mais;  Reembolso do registro da troca do nome social para pessoas trans; Empréstimo Consignado: parceria com alguns bancos que facilita na contratação de um empréstimo consignado;

Saúde e bem-estar:

Assistência médica de cobertura nacional para Blippers e dependentes, coparticipativo e com desconto de R$1,00 em folha; Assistência odontológica; Modelos de trabalho 100% remoto, híbrido ou presencial; Gympass, maior rede de academias, estúdios e apps de bem-estar para você cuidar da sua saúde física; Psicologia viva, a plataforma de atendimentos psicológicos online; Seguro de vida; Horário flexível, nosso regime de 40h semanais pode ser feito em horário flexível desde que alinhados com a liderança; No dress code.

Família:

Licença maternidade estendida de 180 dias e parental de 30 dias, extensível para papais e mamães que adotarem ou obtiverem a guarda judicial da criança e para casais homoafetivos; Assistência especial aos Blippers que tiverem filhos com deficiência; Auxílio criança: cartão de R$1000 para que as famílias usufruam desse momento tão único em sua plenitude.

Carreira e formação:

Apoio em capacitações, conforme as políticas de elegibilidade e alinhamentos das áreas; Lifelong Learning, contamos com a Degreed, uma das maiores plataformas de aprendizagem do mundo com acesso a conteúdos ilimitados sobre diversos temas; Blip Idiomas, oferecemos curso gratuito de inglês e espanhol pela plataforma GoFluent; Edupass benefício de descontos em plataformas e instituições educacionais.

PRAZER, SOMOS A BLIP

Aqui oferecemos uma experiência surpreendente, rápida e inteligente para os seus clientes, porque Blip é o futuro

Somos a Blip , uma plataforma de interações inteligentes, onde as empresas se encontram com clientes em vários canais de comunicação, como WhatsApp, Instagram, Facebook ou no chat do seu site.

Aqui nós temos um time de Blippers que vive inovação no dia dia, com um ponto de vista único para evoluir as jornadas de comunicação, sempre com confiança para aprender mais E no nosso próprio ritmo, vamos muito mais longe

A Blip é feita de pessoas para pessoas Por isso, estamos entre as melhores empresas para se trabalhar no Brasil pela Great Place to Work (GPTW) e somos a 18ª melhor empresa para trabalhar no setor de tecnologia, no grupo das grandes empresas

Somos especialistas, inquietos e bem-humorados e é assim que nós entregamos conversas no ritmo das pessoas. Somos líderes de mercado na América Latina, com Blippers atuando em vários lugares do mundo, sempre com confiança para ir longe

Todas as vagas da Blip são inclusivas para todos os grupos de diversidade. Vamos abrir portas para o seu futuro? Estamos esperando sua inscrição

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