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Digital Marketing Operations Manager

4 meses atrás

São Paulo, Brasil Poatek Tempo inteiro

The Opportunity

Responsibilities

Influence the creation of a cohesive go-to-market strategy for new customer acquisition Study and document potential buyer profiles and conduct market research to define the best channels for driving awareness and conversion  Optimize and oversee end-to-end marketing processes for planning, execution, and performance measurement Develop and uphold data governance standards, focusing on accuracy, consistency, and compliance with data privacy regulations Continuously analyze KPIs, assess marketing program impact, and guide the team on strategies for growth Analyze campaign data and user behavior to refine nurturing strategies for increased conversion rates Collaborate with the Content and Design team to provide input on the performance of messaging, content, and ad creative driving continuous improvement

Qualifications

3+ years of experience in marketing operations, automation, or related roles Excellent project management skills, with the ability to manage multiple tasks and priorities Strong interpersonal and communication skills to collaborate effectively with cross-functional teams. Proficiency in marketing automation platforms (e.g., Marketo, HubSpot, Pardot) and CRM systems (e.g., Salesforce) Deep understanding of the B2B buyer journeys and digital advertising channels  Ability to target audiences narrowly to boost ROI and analyze campaign metrics to identify performance improvement opportunities  Robust analytical and problem-solving abilities, coupled with the talent to make data-driven recommendations A keen understanding of data management, governance, and related compliance regulations Excellent communication skills and the ability to collaborate effectively across teams Familiarity with industry trends and emerging digital marketing practices Adept collaborator who enjoys working with cross functional teams including Content, Design, Demand Generation, and Business Development

Bonus Points

Pardot Certification Experience with A/B testing and optimization strategies Familiarity with HTML/CSS and coding concepts High technical aptitude and familiarity with the software development space A history of working at or with marketing, advertising, or technology agencies

Why Poatek?

Besides being part of an  innovative  consultancy company with an  international   culture , you will have:

Be part of an innovative consultancy company Flexible hours and autonomy Work in international and agile projects International travels Voucher for health activities English classes Support in national and international courses Food allowance Snacks, drinks and video game in the office Work in a company with highly-skilled professionals Transportation or parking spot Annual attractive bonus.