Email Marketing Strategist

Strategy Maven Agency – Email Marketing Strategist Strategy Maven Agency is a women‑owned & run firm specializing in Email & SMS Marketing for Direct to Consumer Brands. Our client roster spans CPG, Food & Beverage, Fashion, Beauty and more. Why this role is exciting You will be the strategic brain behind all US‑based D2C e‑commerce client campaigns, building roadmaps, analyzing performance, optimizing deliverability and turning data into actionable strategies that drive real results. This is a behind‑the‑scenes role with minimal client‑facing responsibilities but significant opportunity to shape the department, develop best practices and grow into leadership. What You’ll Do Build comprehensive email marketing roadmaps and customer journey maps aligned with client goals Conduct account audits to spot opportunities and develop improvement plans Create strategic briefs for campaigns and automation workflows (welcome series, abandoned cart, win‑back flows, behavioral triggers) Develop opt‑in strategies and list growth tactics including pop‑ups, lead magnets, forms, and subscriber acquisition campaigns Design segmentation and personalization strategies based on what the data tells you Partner with Account Managers to interpret analytics and translate insights into recommendations Develop A/B testing strategies to continuously optimize performance Review and audit existing flow setups to ensure proper technical implementation and strategic alignment Technical Excellence & Deliverability Monitor and optimize email deliverability across all accounts (98%+ inbox placement) Troubleshoot spam complaints, bounce rates, and sender reputation issues Stay on top of ISP policies, authentication protocols (SPF, DKIM, DMARC), and deliverability trends Implement list hygiene and management best practices Ensure compliance with CAN‑SPAM, GDPR, and other regulations Analytics & Reporting Analyze performance metrics (open rates, CTR, conversions, revenue, ROI) and identify trends Create reports and presentations that turn complex data into clear, compelling stories Complete monthly strategic reviews and quarterly roadmap updates with actionable next steps Track KPIs and use them to inform strategic decisions Department Building & Growth Help establish processes, frameworks, and best practices for our newly formed Strategy Department Opportunity to grow into a leadership role as the department expands Team & Process Collaboration Partner with Account Managers, creative teams, and developers to execute your strategic vision Create templates, frameworks, and documentation to level up the whole team Identify ways to improve workflows and continuously optimize department processes What We Are Looking For 3–5 years of email marketing strategy experience for D2C/e‑commerce brands (agency or multi‑client environment preferred) Fluent in English – excellent written and verbal communication is essential Proficiency with Klaviyo (critical) and other ESPs like Mailchimp, Active Campaign, HubSpot, or Salesforce Marketing Cloud Experience with FigJam/Figma for customer journey mapping Comfortable with ClickUp and Agency Analytics for project management and reporting Deep knowledge of deliverability, spam management, bounce handling, and email best practices Strong analytical skills and comfort working with data Understanding of A/B testing and statistical significance Self‑motivated, detail‑oriented, and able to juggle multiple accounts Available for communication during CST business hours (9am‑5pm CST / 3pm‑11pm GMT) with reliable internet and professional home office setup Experience working with US‑based brands or clients is a strong plus What Success Looks Like Client Impact: Drive minimum 5x ROI through strategic optimization Deliverability Excellence: Maintain 98%+ deliverability with spam rates below 0.1% Strategic Output: Deliver monthly reviews and quarterly roadmaps for all accounts Continuous Improvement: Identify and implement workflow optimizations that improve efficiency Remote Requirements Reliable high‑speed internet connection (minimum 25 Mbps download speed) Professional home office setup with a quiet workspace for video calls Availability during CST business hours for team collaboration and internal meetings Self‑discipline and strong communication skills for independent work while staying closely connected with the team Proactive communication style – we value over‑communication in a remote environment Benefits Full‑time, remote position Work with US‑based D2C e‑commerce clients Time‑zone flexibility—must overlap with CST business hours (9am‑5pm CST) #J-18808-Ljbffr