Market Intelligence Specialist

Tasks
Responsible for managing all activities related to market information processing, in order to support business decision-making processes, as well as providing guidance on market intelligence strategies to improve and guarantee competitiveness in relevant geographies in Latin America. Provides integrated marketing analytical solutions across customers and channels, contributing to in-market action plans.
Develop, implement, and maintain sustainable reporting for all product areas (PLT RE, TT) that enables actionable intelligence for stakeholders in relevant geographies. This spans from the implementation of efficient market intelligence acquisition and collection structures to related outputs such as dashboarding, monthly bulletins, reports and presentations for Executive Management of the market, region, and/or Americas Business Unit.
Analyze, draw conclusions, and make recommendations using various qualitative and quantitative data sources such as competitor, macro-economics, vehicle park, imports, shipments in order to shape and enrich the knowledge of our positioning in the market and support business objectives. Convert complex data into simple visually compelling outputs.
Implement and guide the integration of marketing analytical solutions & reporting across customers, channels, and relevant geographies; tracking of market opportunities, setting colaboration meetings, and influencing the Organization for new possible business.
Periodically conduct needs assessments with key internal customers and stakeholders and address needs as relevant (e.g. improvement of existing or proposal of new processes, involvement of team members in other areas, etc)
Ensure briefing, planning and execution of different types of surveys (adhoc and combined).
Manage the analysis of current qualitative and quantitative studies: PLT and TT fleets; sharing of reports and control distribution list of all research and market trackings.
Partner in developing recommendations to management based on findings.
Responsible for the local coordination / execution of all Business Unit planning phases (e.g. Strategy, Budget) in relevant geographies via development and analysis of market and sales evolution, synthesis, and overall process management (getting team members together, adherence to deadlines on all inputs to the Business Unit etc).
Manage and provide all related information as well the presentations for all BUs in the relevant countries in Latin America.
Support in key company projects related to Strategy through the generation of data analysis and research.
Maximize efficiencies of analytical program by introducing and/or leveraging technologies and tools that streamline analysis and outputs in relevant geographies.
Manage internal and external tools (e.g. MS Power BI and other platforms) that maximize the correct consolidation and analysis of all market research information in a visually compelling manner.
**Qualifications**:
Bachelor degree in Business Admnistration, Economics, Marketing, Statistics, Mathematics, Engineering.
Masters Degree in Marketing / MBA would be a plus.
Experience in Market Intelligence or related field. Good background in automotive sector would be a plus.
Project management, business acumen and advanced analytical skills.
Excellent written and oral communication skills including presentation skills.
Excellent collaboration / teamwork skills and able to interface with all levels of organization and in-between departments. Ability to influence people. Propensity to take initiative on topics and develop them.
**Benefits**:
Mitarbeiterbeteiligung
Lebensversicherung
Kostenfreie Parkplätze
Zahnmedizinische Versorgung
Kantine
Gesundheitsangebote
Reisekostenzulage
Mitarbeiterrabatt für Unternehmensprodukte
About us
Continental develops pioneering technologies and services for sustainable and connected mobility of people and their goods. Founded in 1871, the technology company offers safe, efficient, intelligent and affordable solutions for vehicles, machines, traffic and transportation. In 2021, Continental generated sales of €33.8 billion and currently employs more than 190,000 people in 58 countries and markets. On October 8, 2021, the company celebrated its 150th anniversary. With its premium portfolio in the car, truck, bus, two-wheel and specialty tire segment, the Tires group sector stands for innovative solutions in tire technology. Intelligent products and services related to tires and the promotion of sustainability complete the product portfolio. For specialist dealers and fleet management, Tires offers digital tire monitoring and tire management systems, in addition to other services, with the aim of keeping fleets mobile and increasing their efficiency. With its tires, Continental makes a significant contribution to safe, efficient and environmentally friendly mobility.
Keyfacts
Job-ID
224432BR
Function
Marketing & Vertrieb
Nice to know
Continentals Sp

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