Campaign Marketing Director

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About Keeta

Keeta is the international subsidiary of Meituan , a global giant in the delivery sector, and it's on an ambitious mission: to revolutionize the delivery of food and consumer goods worldwide. Our motto is simple yet powerful: “We help people eat better, live better.” Guided by this principle, we bring innovation and technology to the global stage. With over 1,000 team members around the world , Keeta is in full expansion — and you could be part of this journey

Know more: Keeta Website

About the job :

The Campaign Marketing Director will be responsible for designing, executing, and optimizing monthly large-scale marketing campaigns for our food delivery platform. The core goal of this role is to significantly boost user acquisition, user retention, and overall sales performance through data-driven campaign strategies. Additionally, the role involves fostering collaboration and ensuring the team meets or exceeds key performance indicators (KPIs) consistently.

Key Responsibilities

• Develop end-to-end strategies for monthly large-scale promotions, aligning with business objectives (e.g., user growth, sales targets, market share expansion).
• Lead cross-functional collaboration with product, user operations, merchant, and business analysis teams to ensure campaign logistics (e.g., discount policies, merchant partnerships, platform functionality) are fully supported and executed smoothly.
• Monitor real-time campaign performance, analyze data (e.g., user participation rate, conversion rate, average order value), and make agile adjustments to optimize results.
• Manage a campaign marketing team, including setting clear performance goals and providing coaching/mentorship to enhance team members' professional skills.
• Lead quarterly and annual team planning sessions to align team priorities with company-wide marketing strategies.
• Track and report on key campaign metrics (e.g., user growth rate, sales revenue, ROI) to senior management on a monthly basis.
• Conduct post-campaign reviews to identify successes, challenges, and actionable insights, and apply these learnings to improve future promotions.
• Stay updated on industry trends (e.g., food delivery consumer behavior, competitor marketing strategies) and integrate innovative ideas into campaign planning.

Job Requirements

• At least 10+ years of experience in internet-related marketing roles, with a proven track record in designing and executing large-scale consumer campaigns. Experience in food delivery, e-commerce, or on-demand services is a plus.
• Minimum 3 years of people management experience, with a history of leading team members to achieve measurable business goals.
• Strong data literacy: Ability to analyze marketing data (e.g., from Google Analytics, platform internal dashboards) to drive strategy and optimize campaigns.
• Capability to translate business goals into actionable campaign plans and adapt to changing market conditions.
• Experience collaborating with multiple teams (product, operations, sales) to deliver end-to-end campaigns.
• Excellent communication and presentation skills: Ability to articulate campaign strategies, results, and recommendations to senior management and internal stakeholders.
• Results-oriented: Focused on achieving user growth and sales targets through data-driven actions.
• Creative and innovative: Willing to test new marketing tactics and stay ahead of industry trends.

Seniority level

• Director

Employment type

• Full-time

Job function

• Marketing, Advertising, and Strategy/Planning
• Industries: Software Development, Food and Beverage Services, and Internet Marketplace Platforms

Director, B2B Travel - Market Development

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