Marketing Campaign Manager

Marketing & Communications

Marketing Campaign Manager - Global Business Solutions - São Paulo

Location

:

Sao Paulo

Employment Type

:

Regular

Job Code

:

A01961A

Responsibilities

Team Introduction

At TikTok, our mission is to inspire creativity and bring joy. The SMB Regional Marketing Team's purpose is to make TikTok the most relevant growth platform for small and medium sized businesses, providing education, guidance and showcasing success. As part of the Global SMB Team, the Regional Business Marketing Team works in close collaboration with the Sales and Product teams, becoming the champions of SMB audiences, continually optimizing performance driven messaging strategies and customer journeys. We are creative entrepreneurs at heart, ready to dig in and capitalize on the potential and opportunities of the platform and its creative community.

We're building a team of self-starters, motivated individuals and problem solvers who thrive in a fast-paced environment. You have an appetite for learning, innovation, and are comfortable working outside your primary skill set and comfort zone. The energy and results you will bring to the table have been proven in your contributions to world class marketing initiatives. Above all, you have a passion for TikTok and are full of ideas that will help propel the platform into the future.

About the Role

We are seeking an accomplished marketer to serve as the SMB Marketing Campaign LATAM Manager. This role will focus on executing marketing initiatives while contributing to strategic planning for SMB growth in the LATAM region. Working under the direction of the LATAM Lead, you will help implement marketing campaigns that connect with SMBs and drive action on our platform.

Responsibilities

• Execute marketing campaigns and initiatives to support SMB business growth in the LATAM region under the guidance of the LATAM Lead;
• Contribute to strategic planning and roadmap development for SMB marketing efforts in the region;
• Collaborate with global and regional internal stakeholders to implement marketing strategies that drive activation, retention, and growth;
• Work with cross-functional teams including Sales, Product, and Creative to ensure alignment and efficient execution of marketing initiatives;
• Develop an understanding of SMB business needs, TikTok & competitors' SMB product solutions to inform marketing communications;
• Support the coordination between SMB Marketing ICs located in LATAM markets;
• Serve as a liaison between Global Business Marketing LATAM and SMB marketing teams to enhance GTM synergies;
• Implement and optimize digital marketing campaigns based on both creative insights and data analysis;
• Coordinate with Global SMB marketing counterparts on campaign approaches and channel strategies;
• Track campaign performance and compile reports on results and optimization opportunities.

Qualifications

Minimum Qualifications

• 5-6 years of experience in digital marketing, with SMB marketing and media background preferred;
• Experience in B2B marketing, creative agency, brand creative group or a strategy role within a technology company;
• Experience in project management and cross-functional coordination;
• Demonstrated ability to manage multiple projects under tight deadlines in a fast-paced environment;
• Excellent communication and presentation skills;
• Self-starter, fast learner who is detail-oriented and has critical thinking;
• English proficiency is required because the role involves frequent communication with global teams and stakeholders across global markets.

Preferred Qualifications

• A solid understanding of the Small & Medium Businesses industry;
• Understanding of SMB business needs, TikTok & competitors' SMB product solutions;
• Experience working with both B2B & B2C customers in a regional environment;
• Proficient in Spanish is a nice to have because the role involves frequent communication with Latam teams.

Job Information

About ByteDance Brazil

ByteDance is a global incubator of platforms at the cutting edge of commerce, content, entertainment, and enterprise services - over 2.5 billion people interact with ByteDance products, including TikTok.

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Why Join Us

Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.

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We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.

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Diversity & Inclusion

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TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.

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TikTok Accommodation

TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us