Senior Growth and Communications Product Manager

Senior Growth and Communications Product ManagerWe help the world run better. At SAP, we keep it simple: you bring your best to us, and we'll bring out the best in you. We're builders touching over 20 industries and 80% of global commerce, and we need your unique talents to help shape what's next. The work is challenging – but it matters. You'll find a place where you can be yourself, prioritize your wellbeing, and truly belong. What's in it for you? Constant learning, skill growth, great benefits, and a team that wants you to grow and succeed. As a Product Manager for Growth and Communication at SAP Concur, you will drive product-led growth initiatives across Concur to enable users to activate, engage, and adopt our products and their features through seamless in-product experiences. You will deeply understand user journeys and leverage data-driven experimentation to optimize key touchpoints, reduce friction, and deliver measurable outcomes that drive user and business growth. You will work closely with design, engineering, analytics, and go-to-market teams to ship high-impact features and experiments, fostering a culture of continuous learning and iteration. What You’ll Do Lead growth-focused product initiatives across user activation, engagement, adoption, marketing, and communications aligning with the principles of Product-Led Growth. Partner with design and research to map user journeys, identify friction points, and design scalable onboarding, activation, and engagement flows. Define and manage a roadmap of experiments (A/B tests, multivariate tests, etc) and feature iterations, focusing on driving measurable improvements to user and business metrics. Collaborate with data science and analytics to define, track, and report on growth KPIs, including activation rates, time-to-value, feature adoption, and feature engagement. Use data to segment users, identify high-leverage opportunities for growth, and tailor in-product experiences to user needs. Partner with marketing and customer success to ensure in-product experiences align with external acquisition and retention initiatives. Work with engineering to deliver high-quality, scalable implementations of growth experiments and product improvements. Evangelize a growth mindset across teams, promoting hypothesis-driven development and fast learning cycles. What We’re Looking For Solid experience in product management with a focus on growth, product-led growth, or data-informed product development. Experience designing and running experiments to optimize user activation, onboarding, and engagement flows. Strong analytical skills, comfortable using analytics dashboards, tools, and experimentation tools to make data-informed decisions. Ability to synthesize user research and behavioral data into actionable insights and product improvements. Skilled at collaborating with design, product, engineering, marketing, and leadership to define a vision, ship experiments and iterative enhancements rapidly and effectively. Excellent communication and storytelling skills to align stakeholders around growth initiatives. Experience in B2B SaaS, Travel and Expense, User Interaction, Martech, and Growth and Adoption is preferred but not required; we value your growth product mindset over industry specifics. Bring out your best – SAP innovations help more than four hundred thousand customers worldwide work together more efficiently and use business insight more effectively. Originally known for leadership in enterprise resource planning (ERP) software, SAP has evolved to become a market leader in end-to-end business application software and related services for database, analytics, intelligent technologies, and experience management. As a cloud company with two hundred million users and more than one hundred thousand employees worldwide, we are purpose-driven and future-focused, with a highly collaborative team ethic and commitment to personal development. Whether connecting global industries, people, or platforms, we help ensure every challenge gets the solution it deserves. At SAP, you can bring out your best. We win with inclusion – SAP’s culture of inclusion, focus on health and well-being, and flexible working models help ensure that everyone – regardless of background – feels included and can run at their best. At SAP, we believe we are made stronger by the unique capabilities and qualities that each person brings to our company, and we invest in our employees to inspire confidence and help everyone realize their full potential. We ultimately believe in unleashing all talent and creating a better world. SAP is committed to the values of Equal Employment Opportunity and provides accessibility accommodations to applicants with physical and/or mental disabilities. If you are interested in applying for employment with SAP and are in need of accommodation or special assistance to navigate our website or to complete your application, please send an e-mail with your request to Recruiting Operations Team: For SAP employees: Only permanent roles are eligible for the SAP Employee Referral Program, according to the eligibility rules set in the SAP Referral Policy. Specific conditions may apply for roles in Vocational Training. Qualified applicants will receive consideration for employment without regard to their age, race, religion, national origin, ethnicity, gender (including pregnancy, childbirth, et al), sexual orientation, gender identity or expression, protected veteran status, or disability, in compliance with applicable federal, state, and local legal requirements. Successful candidates might be required to undergo a background verification with an external vendor. Please note that any violation of these guidelines may result in disqualification from the hiring process. Requisition ID: | Work Area: Solution and Product Management | Expected Travel: 0 - 10% | Career Status: Professional | Employment Type: Regular Full Time | Additional Locations: #LI-Hybrid Location: São Leopoldo, BR, Job Segment: Senior Product Manager, Product Manager, ERP, Marketing Communications, Operations, Marketing, Technology #J-18808-Ljbffr