Business Analyst – Growth

Há 4 dias


Manaus, Brasil Praso Tempo inteiro

Overview Recife/PE – 100% Presencial Sobre a Praso O foodservice move o Brasil e a Praso está mudando como esse setor faz suas compras. Nascemos para transformar o atacado tradicional, ainda analógico, em uma experiência digital, inteligente e eficiente. Com tecnologia própria, inteligência artificial e operação logística de ponta, já conectamos a indústria a mais de 10 mil pequenos negócios como restaurantes, padarias e lanchonetes. Num mercado de R$ 2 trilhões, ainda pouco digital, crescemos rápido, passamos de R$ 300 milhões em receita e operamos com margens acima do setor. Estamos construindo a nova infraestrutura do foodservice brasileiro, começando pelo Nordeste. Se você quer deixar sua marca em uma das revoluções mais relevantes do varejo B2B no Brasil, seu lugar é aqui. Missão Ser o braço exploratório e orientado a experimentos dentro de Growth & Produto, combinando informações de CRM com dados de comportamento no app para gerar hipóteses, rodar testes e aprender rápido. O foco central é descobrir o que move a receita por cliente ativo, propondo melhorias na jornada, experiência e engajamento que destravem o crescimento real. Responsabilidades Analisar comportamento de uso e jornada com Mixpanel para entender fricções e oportunidades Cruzar comportamento no app com dados de CRM e vendas para identificar padrões Formular hipóteses baseadas em dados e intuição de negócios Propor e rodar testes simples e rápidos, no app, no CRM ou nos dois e medir impacto Trabalhar com Produto e UX em melhorias de conversão e navegação Operar campanhas e comunicações no Marketing Cloud como parte de experimentos Ajudar a construir um sistema contínuo de aprendizado e priorização de testes Requisitos Essenciais Background forte em dados, analytics, CRM, Growth ou RevOps Perfil colaborativo, com facilidade para atuar entre Produto, UX, CRM e Marketing Mentalidade de experimentação e aprendizado rápido Experiência com ferramentas de análise de produto e comportamento de usuário, como Mixpanel, Amplitude ou similares Conhecimento em SQL ou outras linguagens de programação Requisitos Diferenciais Experiência em marketplaces, apps ou negócios digitais Benefícios Benefícios Flexíveis (Praso Flex) - Aqui você escolhe como usar o seu Benefício Temos: Alimentação/Refeição; Plano de Saúde e Odontológico; Mobilidade; Vida Saudável (Starbem + Total Pass); Psicologia Viva; Categoria Saldo Livre; Seguro de Vida sem desconto. #J-18808-Ljbffr



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