
LATAM Content Strategist
4 semanas atrás
We're seeking a talented content creator to develop and execute a comprehensive content strategy that drives brand awareness and customer engagement.
The ideal candidate will have a strong background in creating engaging content for social media platforms, with a focus on the LATAM region.
- Create high-quality content in Portuguese for social media platforms, including Instagram, YouTube, TikTok, Twitter, Facebook, and other relevant channels.
- Develop and maintain a deep understanding of our target audience's behaviors, preferences, and pain points to create effective content that resonates with them.
- Collaborate with the marketing team to ensure all editorial content meets company style guidelines, regulatory requirements, and is suitable for various audiences and venues.
- Independently research and obtain relevant information from diverse sources, including people and sources in different languages (Portuguese and English).
- Work closely with the design team to create visuals for content, under the supervision of the marketing team.
- Manage multiple projects simultaneously, prioritize tasks effectively, and meet deadlines while maintaining attention to detail.
Fluent in Portuguese and a high level of English (for communication within the company) in speech and writing are essential. Strong interest in sports, celebrities, sports events, and trends, as well as keen interest in casinos, gaming, and technology, are also required.
- Minimum 3 years of experience as a copywriter or editor, with a middle+ level specialist profile.
- Experience producing B2B content.
- Proficiency in adapting content for SEO.
- Proven information research skills, ability to work with content planning and management software, and understanding of communication tools.
- Ability to write clearly about complex topics and identify key points.
- Fluent Spanish to work with content for Brazil and the whole of LATAM.
- Understanding of the content funnel and content strategy structure, or willingness to learn this to better understand the context of your work.
- Awareness of legal restrictions in the field of our products and ability to follow trends and understand their context.
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