Senior Creative Performance Strategist

Overview Join to apply for the Senior Creative Performance Strategist role at Darkroom . About Darkroom Darkroom is a technology-driven growth marketing firm focused on growth-stage consumer companies. We were founded in 2017 out of a conviction that the iconic ad agencies of tomorrow would look very different. Darkroom is a human services firm built on a universal AI commerce layer called Matter. Our model deploys a unique blend of senior, human resources enriched by an agentic technology stack that enhances output, efficiency, and revenue generation for our clients. Our team has driven billions of dollars in trackable revenue across ecommerce, direct-to-consumer, and social commerce programs. We accelerate results for our portfolio by developing high-impact digital strategies that unlock revenue growth, transform marketing operations, and prioritize profitability. This role is fully remote within EST business hours and open to candidates in Brazil, Mexico, Portugal, and Spain. About The Role We’re looking for a visionary creative leader with deep experience in developing ad concepts for acquisition marketing on Meta. You’ll dive into pixels, provide tactical feedback on design and video, and connect performance frameworks with creative testing and world-building assets. You’re likely a Designer or Creative Strategist by trade but focused on paid media. You’ll work on our Performance Creative service, our AI-powered creative strategy engagement for paid media clients. This role blends creativity with data-informed decision making and reports to the Director of Creative, leading Designers and Editors to execute paid media assets across a variety of formats, including static ads, short-form videos, motion graphics, and UGC content. Your work will directly impact client performance through a high volume of ad concepts, elevated creative direction, and data-backed testing frameworks. You’ll collaborate with performance marketers, designers, and video editors in a fast-paced, remote environment. What You’ll Do Management Responsibilities Manage a team of 2-4 designers focused on paid ad creative, with room to grow the team over time. Provide creative direction, actionable feedback, and career support through regular 1:1s and project reviews. Oversee creative quality, ensuring assets align with brand identity, platform best practices, and campaign objectives. Partner with performance marketers and strategists to develop and iterate on high-performing ad campaigns. Help refine internal processes, establish creative standards, and lead collaborative sessions to drive creative innovation. Senior Individual Contributor Responsibilities Lead concept development and execution for paid media campaigns across Meta, TikTok, YouTube, and display platforms. Translate client’s marketing strategy and performance data into clear, compelling ad concepts. Design and direct a range of assets including static ads, animations, mobile-first videos, and storyboards for short-form content. Present creative work to stakeholders and clients with clarity, confidence, and strategic rationale. Monitor performance data in collaboration with the marketing team to inform creative iterations and improve results over time. Qualifications 3+ years of senior-level design experience, with at least 1 year of people management experience preferred. Must have experience designing ad creatives for paid media campaigns across Meta, TikTok, YouTube, or similar platforms. A digital portfolio showcasing performance-focused ad creative, including static ads, motion graphics, and short-form video, with a strong understanding of visual hierarchy and platform-specific best practices. Knowledge of how to incorporate AI software into workflows to increase efficiencies and output (e.g., ChatGPT, Midjourney, Perplexity, Icon). Self-motivated, proactive, and detail-oriented with ownership of performance results. Experience collaborating with performance marketers and creative strategists to write briefs, incorporate feedback, and iterate based on ad performance data. Strong English communication skills and ability to present creative work clearly and professionally to internal teams and clients. Ability to give constructive feedback to other designers and mentor their growth. Ability to turn ambiguous campaign goals into visually engaging, conversion-focused concepts. Proficiency in Figma (Auto Layout, Components, asset handoff) and Adobe Creative Suite (Photoshop, Illustrator) for asset creation. Bonus: experience designing high-performing ads for ecommerce, familiarity with motion design tools (After Effects, Premiere), or working with UGC creators and editors. Working at Darkroom Darkroom is not a typical agency. We hire A players who want to build something great. We move fast, think deeply, and expect every team member to bring insight and rigor to everything they touch. We hold a high bar for performance, creativity, and ownership and support each other relentlessly. We value autonomy with accountability, truth over comfort, and outcomes over optics. If you want to build and win alongside some of the smartest people in the business, you’ll thrive here. Remote-first culture with hubs in the Bay Area, New York, Philadelphia, Lisbon, Sao Paulo, and Barcelona. Parental Leave: flexible parental leave benefits to support new parents during this transition. Opportunities for growth through cross-functional collaboration and skill development. Equal Opportunity Statement Darkroom is an equal opportunity workplace—we are dedicated to equal employment opportunities regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. #J-18808-Ljbffr