Senior Business Analyst, GTM

Join to apply for the Senior Business Analyst, GTM role at Housecall Pro. Why Housecall Pro? Help us build solutions that build better lives. At Housecall Pro, we show up to work every day to make a difference for real people: the home service professionals that support America’s 100 million homes. We’re all about the Pro, and dedicate our days to helping them streamline operations, scale their businesses, and ultimately save time so they can be with their families and live well. We care deeply about our customers and foster a culture where our company, employees, and Pros grow and succeed together. Leadership is as focused on growing team members’ careers as they expect their teams to be on creating solutions for Pros. What’s in it for you? Remote environment: totally built to make you feel that we are all together in one space without leaving your home office Self Managed PTO: your choice of beach, mountains, camping—take time out as you need Flexible work hours: encourage work‑life balance to reach professional and personal goals. A culture of innovation that values big ideas; always open to new ideas that improve the life of our Pros. MacBook (or PC if you prefer) + Setup Fee ($500): choose your computer and set up your home office We know what you are thinking… WHAT IS THE ROLE AND WHAT WOULD YOU BE DOING? As a Senior Business Analyst, Go-To-Market, you turn data into strategic insight that accelerates growth across the full GTM engine. Partner cross‑functionally with Sales, Marketing, and Leadership to optimize funnel efficiency, improve campaign performance, and maximize customer lifetime value. Instrument, measure, and analyze performance across awareness, acquisition, conversion, and retention to enable high‑impact decisions that drive the business forward. Connect data across systems to build a unified view of pipeline health and revenue performance. Build frameworks that support repeatable, scalable decision‑making across the GTM organization. Influence strategy by surfacing insights that shape targeting, budget allocation, engagement strategies, and operational priorities. Mentor junior analysts and elevate the team’s overall analytical rigor. In Your Day To Day, You Will Develop deep expertise in our GTM systems, data pipelines, and performance drivers across marketing, sales, and retention funnels. Partner with GTM and executive stakeholders to identify key questions that unlock growth, efficiency, and profitability. Build dashboards, models, and frameworks that monitor funnel health and forecast performance. Conduct diagnostic and trend analyses to identify bottlenecks, conversion levers, and opportunities for optimization. Translate complex data into clear stories and strategic recommendations that inform leadership decisions. Support forecasting, attribution, and cohort analyses that connect GTM performance to financial outcomes. Mentor junior analysts on analytical best practices, business framing, and communication clarity. Contribute to the evolution of a unified GTM analytics framework that aligns Sales, Marketing, and Customer Success around shared metrics and decision logic. We think this role is for you if you have Bachelor’s or Master degree, preferably in a quantitative discipline; or equivalent work experience. 3+ years experience with a BI tool (i.e. Tableau, Power BI or Looker; Tableau preferred). Proven success sourcing business questions from key internal stakeholders, refining and answering comprehensively with data and analytics. Deep understanding of SQL and transforming raw data into usable datasets for analytical purposes. What will help you succeed? Former experience in management consulting, business operations, financial modeling, or product/marketing analytics. Prior experience at a SaaS start-up. Experience working in a matrixed environment, supporting analysis and reporting for business stakeholders. Experience providing compelling data storytelling, unlocking actionable insights. Ability to drive analysis, with a constant eye toward business objectives. Curious, innovative mindset with a focus on solving problems. Strong cross‑functional collaborator. Motivated by accuracy and attention to detail. Let’s talk numbers Our compensation range for this role is $5,000-6,000 USD per month . Company Overview Housecall Pro is a fintech company founded in 2013. We built a SaaS platform that helps Home Service Professionals operate their businesses. We created the application for plumbers, electricians, and other Pros in the home improvement/trades industries. Our core product helps our clients with scheduling, dispatching, job management, invoicing, payment processing, marketing, and more. They used to struggle with the ton of paperwork after their hours. Now they can save time, and manage their business in one app. We support more than 27,000 businesses and have over 1,300 ambitious, mission‑driven employees in San Diego, Denver, and all over the world (including 200+ talented and innovative Engineers). #J-18808-Ljbffr