Lider Marketing Cordius/Soja

Há 4 dias

Agudos, Brasil Corteva Agriscience Tempo inteiro
Overview

Join to apply for the Lider Marketing Cordius/Soja - Brasil e Paraguai role at Corteva Agriscience.

2 days ago Be among the first 25 applicants.

Join to apply for the Lider Marketing Cordius/Soja - Brasil e Paraguai role at Corteva Agriscience.

Responsibilities
  • Lead the Marketing Mix (4Ps) strategy for Cordius, ensuring competitive positioning and sustainable growth.
  • Full P&L ownership of the Cordius business, driving profitability and long-term value creation.
  • Define and implement the portfolio strategy, from Research to Market Launch (End-to-End), including product advancement meetings, lifecycle management, and gap analysis.
  • Manage the basic seed planning and production, with full accountability for cost structure and operational efficiency.
  • Ensure cross-functional alignment with Research, Agronomy, Supply, and Commercial teams to accelerate portfolio success.
Demand Generation & Market Development
  • Drive all demand generation processes (monthly OUT, royalties, basic seed sales), ensuring predictable and profitable growth.
  • Lead the implementation of positioning processes for R5 materials and CTCs, securing competitive differentiation.
  • Develop and implement marketing programs (e.g., SOMOS) and create new initiatives to strengthen market presence.
  • Conduct deep analysis of Cordius’ multipliers network, maximizing market penetration and adoption.
Brand Leadership & Partnerships
  • Act as the Brand Guardian of Cordius, enhancing brand awareness and reputation via trade shows, digital channels, regional events, and strategic communications.
  • Manage and expand strategic partnerships for germplasm licensing (B2B), both locally and globally, ensuring sustainable growth in the licensing model.
  • Strengthen synergies across Licensing, Seeds, CP (Crop Protection), and Biologicals to unlock integrated value propositions.
  • Oversee local and global contracts related to germplasm licensing, ensuring compliance and alignment with corporate strategy.
Requirements
  • Bachelor's degree in Agronomy or related area
  • Minimum 3 years' experience in licensing leadership roles
  • Fluent English
  • Availability to travel
Seniority level
  • Not Applicable
Employment type
  • Full-time
Job function
  • Farming

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    OverviewJoin to apply for the Lider Marketing Cordius/Soja - Brasil e Paraguai role at Corteva Agriscience.2 days ago Be among the first 25 applicants.Join to apply for the Lider Marketing Cordius/Soja - Brasil e Paraguai role at Corteva Agriscience.ResponsibilitiesLead the Marketing Mix (4Ps) strategy for Cordius, ensuring competitive positioning and...

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