Artist Go-to-market Lead, Youtube Shorts

4 semanas atrás

São Paulo, São Paulo, Brasil YouTube Tempo inteiro
Minimum qualifications:
- Bachelor's degree or equivalent practical experience.
- 7 years of experience working in marketing.
- Ability to speak and write in English and Portuguese fluently.
Preferred qualifications:
- Experience with execution of a wide range of consumer marketing and promotional campaigns, including multi-stakeholder management across multiple markets.
- Experience with project and event management.
- Experience with marketing, media or in a creative industry.
- Experience in creating and executing meaningful integrated marketing campaigns.
- Experience in marketing to Generation Z audience and marketing campaigns related to the music industry.
- Experience in the technology business or an understanding and interest in the technology business.
**About the job**:
Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google's products solve the world's problems-from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can-changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.
As the Shorts Artist Go-To-Market (GTM) Lead for YouTube in Brazil, you will be responsible for setting and driving YouTube's regional Shorts and Artist marketing programs and scale global campaigns. You will lead and support cross-functional stakeholders, as well as manage relationships with external agencies, partners, and sponsors to get things done.
**Responsibilities**:
- Lead Shorts and Artist marketing programs and scale global marketing campaigns in Brasil.
- Develop, structure, and deliver Shorts and Artist marketing campaigns and events (i.e., from concept, to pilot, to scaling-up).
- Work cross-functionally with YouTube Global Marketing, Partnerships, Sales, Public Relation, and Product to understand organizational priorities and drive the highest return marketing initiatives.
- Manage Creator, Music Artist, Generation Z, and Shorts trends, behaviors, and needs into insightful reports and presentations that are actionable.
- Establish close working relationships with YouTube Creators, Artists/Musicians, Labels, and Managers in Brasil and globally.
Google is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. See also Google's EEO Policy and EEO is the Law. If you have a disability or special need that requires accommodation, please let us know by completing our Accommodations for Applicants form.

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