Head of Youtube Shorts Marketing
4 semanas atrás
- Bachelor's degree or equivalent practical experience.
- 7 years of experience as brand/marketing manager.
- Ability to speak and write in English, Spanish, and Portuguese fluently.
Preferred qualifications:
- MBA or equivalent practical experience.
- Experience creating and executing meaningful integrated marketing campaigns (e.g. unconventional campaigns/activities beyond traditional media buys).
- Experience in organizing and pushing a program forward, identifying a clear path for all parties, and keeping the group on time and on goal.
- Experience in a regional role, effectively working with local and global counterparts to manage results.
- Experience in managing projects and influencing stakeholders internally and externally.
- Experience in technology or a demonstrated understanding and interest in the technology business.
**About the job**:
YouTube Marketing's mission is to know our users, and to connect them to the magic of our products and creators. We make YouTube successful by shaping people's perceptions of YouTube and inspiring them to engage with us. We're also responsible for all of YouTube's marketing activities to consumers, creators, and key opinion influencers.
As Head of Shorts for YouTube in Latam and Canada, you will be responsible for setting and managing YouTube's regional Shorts marketing programs and scale global campaigns across Latin America and Canada. You will track the performance of our marketing campaigns and will also help clarify what's working, and how we can continually improve our marketing execution and increase our Shorts creator base over time. You will work closely with the country marketing teams to guide and support their local YouTube Shorts and Brand campaigns especially targeting GenZ.
At YouTube, we believe that everyone deserves to have a voice, and that the world is a better place when we listen, share, and build community through our stories. We work together to give everyone the power to share their story, explore what they love, and connect with one another in the process. Working at the intersection of cutting-edge technology and boundless creativity, we move at the speed of culture with a shared goal to show people the world. We explore new ideas, solve real problems, and have fun — and we do it all together.
**Responsibilities**:
- Lead pan-regional Shorts marketing programs and manage global marketing campaigns across Latin America and Canada.
- Be a brand steward for YouTube Shorts and guide and support local marketing teams.
- Work cross-functionally with YouTube Global Marketing, Partnerships, Sales, and Product and understand organizational priorities.
- Conceptualize, structure, and deliver Shorts Marketing campaigns and events.
- Manage the execution of marketing campaigns and events while leading multiple internal and external stakeholders to get things done.
Google is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. See also Google's EEO Policy and EEO is the Law. If you have a disability or special need that requires accommodation, please let us know by completing our Accommodations for Applicants form.
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