Video Ad Copywriter – Paid Media

1 dia atrás

São Caetano do Sul, Brasil Property Leads Tempo inteiro

About the Role Property Leads is a fast‑growing real estate lead generation and data company. We’re looking for a Paid Media Ad Copywriter who can craft high‑performing copy across multiple digital channels. This role blends creative storytelling with performance marketing expertise; you’ll write, test, and optimize ad copy that drives engagement and lead generation. You’ll collaborate closely with the team to develop data‑driven ad messaging that scales across platforms. If you love combining words, metrics, and AI tools to create ads that convert – this role is for you. Responsibilities Write and test compelling copy for paid ads across Meta, TikTok, Google, and YouTube. Craft headlines, primary text, CTAs, scripts, and short‑form hooks that align with each platform’s audience behavior. Adapt messaging for various funnel stages (TOFU, MOFU, BOFU) to optimize conversions. Collaborate with designers and video editors to align visuals and copy for cohesive creative execution. Develop multiple copy variations for A/B testing. Analyze performance metrics such as CTR, CPA, ROAS, and conversion rate. Use data insights and feedback from the Paid Media team to refine messaging and improve outcomes. Research competitors, market trends, and ad libraries to identify new creative angles. Maintain an organized library of top‑performing headlines, hooks, and frameworks. Leverage AI tools such as ChatGPT, Jasper, Copy.ai, ElevenLabs, HeyGen, or Runway to assist in scriptwriting, ideation, and ad copy generation. Experiment with AI‑driven testing to quickly iterate and scale winning copy. Work with Creative, Media Buying, and Strategy teams to ensure copy aligns with campaign goals. Meet deadlines for consistent delivery of new ad variations. Take initiative in creative brainstorming sessions and performance reviews. Expected Outcomes Increased ad engagement and click‑through rates (CTR). Improved conversion rates and reduced cost per acquisition (CPA). Faster creative testing cycles through AI and automation. Consistent production of fresh, high‑performing copy variants. Required Qualifications 3–5 years of experience writing copy for paid media (Meta, TikTok, YouTube, or Google). Strong understanding of performance metrics (CTR, CPA, ROAS, etc.) and how copy impacts them. Proven track record in direct response, lead generation, or performance marketing. Excellent command of English, with attention to detail and tone adaptation. Experience using AI tools to ideate or generate ad concepts and scripts. Ability to work independently and manage multiple deadlines in a fast‑paced environment. Preferred Qualifications Experience in real estate, e‑commerce, or lead generation industries. Familiarity with UGC‑style scripting and short‑form video ad copy. Basic understanding of media buying and campaign structure. Knowledge of AI‑driven creative workflows (text‑to‑video, voiceovers, etc.). Benefits Competitive compensation 100% remote work‑from‑anywhere environment Collaborative, innovative culture that values data, creativity, and growth #J-18808-Ljbffr

  • Video Ad Copywriter – Paid Media

    2 semanas atrás

    São Paulo, Brasil Property Leads Tempo inteiro

    About the Role Property Leads is a fast-growing real estate lead generation and data company. We're looking for a Paid Media Ad Copywriter who can craft high-performing copy across multiple digital channels. This role blends creative storytelling with performance marketing expertise, you'll write, test, and optimize ad copy that drives engagement and lead...

  • Video Ad Copywriter – Paid Media

    3 semanas atrás

    Índio do Brasil Property Leads Tempo inteiro

    About the Role Property Leads is a fast-growing real estate lead generation and data company. We're looking for a Paid Media Ad Copywriter who can craft high-performing copy across multiple digital channels. This role blends creative storytelling with performance marketing expertise, you'll write, test, and optimize ad copy that drives engagement and lead...

  • Media & Ad Operations Specialist

    1 dia atrás

    São Paulo, Brasil WEX Tempo inteiro

    Be the mastermind behind smooth campaign execution and optimization! WEX Inc. is searching for a passionate Media and Ad Operations Specialist to join our dynamic Digital Marketing Team. You'll play a pivotal role in scaling our campaign execution and ensuring every ad hits the mark. We're looking for a media and ad ops pro with a strong technical...

  • Social Ad Content Creator

    2 semanas atrás

    São Paulo, Brasil Odds Scanner Tempo inteiro

    **Your mission**: Odds Scanner is looking for a Social Ad Content Creator to join our full-time team. As a Social Ad Content Creator you will manage multiple design projects simultaneously, ensuring high-quality deliverables are produced within tight deadlines. This role involves close collaboration with paid media specialists, social media teams, and...

  • Media & Ad Operations Specialist

    2 semanas atrás

    São Paulo, São Paulo, Brasil WEX Inc. Tempo inteiro

    Be the mastermind behind smooth campaign execution and optimizationWEX Inc. is searching for a passionate Media and Ad Operations Specialist to join our dynamic Digital Marketing Team. You'll play a pivotal role in scaling our campaign execution and ensuring every ad hits the mark. We're looking for a media and ad ops pro with a strong technical...

  • Paid Media Specialist

    3 semanas atrás

    São Paulo, Brasil Bluelight Tempo inteiro

    Bluelight is a leading software consultancy dedicated to designing and developing innovative technology that enhances users' lives. With a steadfast commitment to delivering exceptional service to our clients, Bluelight excels in its focus on quality and customer satisfaction. Our mission is not only to create cutting-edge applications but also to foster a...

  • Copywriter

    2 semanas atrás

    São Paulo, Brasil Odds Scanner Tempo inteiro

    **Your mission**: Odds Scanner is looking for a Copywriter to join our full-time team. As a Copywriter you will craft clear, compelling copy for social media, with a strong emphasis on ads and paid campaigns designed to drive conversions. This role involves interpreting copywriting briefs to align with project goals, conducting thorough research to ensure...

  • Paid Media Specialist

    Há 3 dias

    São Paulo, Brasil Builder Lead Converter Tempo inteiro

    Paid Media Specialist Builder Lead Converter helps residential builders and remodelers turn more leads into customers through powerful data‑driven marketing strategies. We're a results‑focused digital marketing agency that specializes in paid media, social campaigns, and conversion optimization for the home improvement industry. We’re looking for a...

  • Paid Media Specialist

    1 semana atrás

    São Paulo, São Paulo, Brasil Bluelight Tempo inteiro R$120.000 - R$360.000 por ano

    Bluelight is a leading software consultancy dedicated to designing and developing innovative technology that enhances users' lives. With a steadfast commitment to delivering exceptional service to our clients, Bluelight excels in its focus on quality and customer satisfaction. Our mission is not only to create cutting-edge applications but also to foster a...

  • Social media

    2 semanas atrás

    São Paulo, Brasil abler Vagas Tempo inteiro

    Nível: AnalistaCursos de: Jornalismo,Marketing,Publicidade de PropagandaEscolaridade: Graduação - Jornalismo,Marketing,Publicidade de Propaganda - CompletoTipo de contrato: CLTJornada de trabalho: Das 9h às 18h, de segunda a sexta.Responsabilidades Da PosiçãoESCREVER! Escrever posts em diferentes redes sociais, páginas, anúncios, e-mails, mensagens...