Digital Marketing Lead

We are seeking a dynamic business partner who will be part of a team that is shaping and implementing digital marketing, omnichannel customer engagement and educational strategy as part of our digital transformation. Our aim is to enable medical devices to operate in a strategic, streamlined and interconnected way to provide a valuable holistic experience across our channels and achieve seamless customer experiences and increased customer loyalty.
This will be done in close collaboration with cross-functional partners such as brand marketing, IT, commercial excellence, business intelligence and compliance departments.
Reports to: Omnichannel Senior Manager - MedTech, Latam
Key Responsibilities include:
Develop omni-channel engagement programs with initial focus on Ignis use cases
Act as connector responsible to create cohesive content and channel activation plans avoiding siloed activation efforts
Sit at the convergence of multiple disciplines in need, to amplify brand strategy, infrastructure development need and creative work to guide execution and measurement
Cultivate knowledge of omnichannel best practices and trends, disseminate this knowledge to the organization through reports, presentations, guidelines and processes,
Leverage this deep understanding to provide valuable and pragmatic insights to guide initiatives and strategies in partnership with franchise marketing teams
Work with marketing teams to ensure content is appropriate to different channel needs
Develop approaches for how the paid, owned and earned channels touch the customer throughout their engagement journeys
Work with stakeholders (Commex, IT, Analytics) to contribute with ideas in multidisciplinary workstreams related to key capabilities, processes and systems development
Administer the KPIs dashboards to measure success and propose adaptations as necessary
Serve as a strategic partner to the marketing team in the planning, design, and execution of multi-channel marketing deliverables to ensure adoption of digital best practices that are aligned with brand strategic imperatives and overall business objectives
Collaborate with the marketing team to identify, assess, and pilot innovative approaches for key digital / multi-channel tactics as they become available
Engage with the broader organization
Engage with the various internal JJMD channel owners to understand the current capabilities, constraints and functional channel roadmaps, including Insights, Commercial Excellence, IT/BT, Comms and Digital.
Drive continuous improvements to capability, infrastructure and data to continually push strategic approach based on available capabilities
Measure and adapt
Set up key and expanded program metrics and align with developed dashboard algorithms
Consistently review program results, using available dashboard, to update strategic approach and support optimization
Ensure program KPIs are set to maximize ROI for Business/Franchise performance
**Qualifications**
A Bachelor’s Degree is required
MBA or advanced degree preferred
English: high proficiency level. Additional languages preferred.
Experience working with agile/scrum development methodologies preferred
Minimum 3-5 years of digital experience related to commercial and customer experience activities, including implementing and scaling digital solutions
Deep understanding of the integrated marketing experience and the role digital plays in the marketing mix required.
Familiarity with segmentation, analytics and direct experience with web measurement/analytics is preferred
Solid understanding of customer facing technology and an ability to articulate its impact to brands and relevant stakeholders
Excellent communicator, and ability to build strong cross-functional relationships to understand incentives and ensure alignment in a matrixed organization
Able to be a team player and individual contributor, and eager to work in a hands-on capacity with creative people.
Able to collaborate successfully and form relationships with internal teams, suppliers and external partners.
Strong attention to detail and results orientation; high work ethic and persistence to drive an initiative to completion; a “roll up the sleeves” attitude towards tackling a challenge
Exceptional writing, communication, presentation and influence skills.
The role could require up to 20% travel.
**Primary Location**
Brazil-São Paulo-São Paulo
- **Organization**
J&J do Brasil Indústria e Comércio de Produtos para Saúde Ltda. (7600)
**Job Function**
Marketing
**Requisition ID**
W

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