Retail Marketing Director

Who are we? Samsung Electronics has grown into one of the world’s leading technology companies, recognized as one of the top 5 global brands. As a global leader in technology, we are transforming the world with the creativity and diversity of our talented people who drive this transformation. Our company's success reflects the determination and talent of our people, aligned with our key corporate values: People, Excellence, Change, Integrity, and Co-prosperity. Our mission is to help people achieve the impossible. We are inspired by what people want to accomplish in their lives and work to create products that empower them in new ways. This drive fuels our innovation. Join us at Samsung and find your opportunity to do what you can't. Looking for more? Visit our website or our career page HERE Job Summary: Lead and manage retail marketing team activities related to store intelligence, field force management (promoters), retail sales force training and visual merchandising materials; Ensure best level of sales conversion an engaged promoter team and best brand visibility at the stores; Plan and ensure the execution of promotional campaigns to align with the global marketing strategy and brand identity; Ensure the time-to-market distribution of promotional materials and guarantee product presence at points of sale (hot spots); Constant monitoring of retail management KPIs; Main contact point with sales and marketing local teams and global management; Budget Control. Key Responsibilities: Retail Strategy Planning: Develop and implement a medium- to long-term retail strategy that aligns the company's objectives with market trends and competitor behavior; Analyze market flow to identify opportunities and threats. Monitor reseller trends, competitor activities, and consumer behavior to adjust strategies. Analyze competitors to identify opportunities and threats. Set clear goals and objectives for retail, considering factors such as sales growth, market expansion, and operational efficiency. Coordinate the implementation of the strategy in collaboration with other company departments. Continuously seek new ideas and approaches to improve trade marketing strategies. Development of Cooperative Retail Methodology: Create a cooperative retail model adaptable to each store's operations, ensuring efficiency and consistency; Study each store's operational patterns to identify specific needs. Develop a methodology that harmonizes store operations with the company's global objectives. Ensure teams are trained and equipped to implement the methodology effectively. Monitor performance and adjust the methodology as needed. Retail Data Analysis: Predict potential sales issues for subsidiaries and retailers through retail data analysis and plan appropriate responses. Analyze sales data, inventory, consumer behavior, and other relevant metrics. Identify patterns and trends that may indicate future problems. Develop action plans to mitigate identified risks. Collaborate with subsidiaries and retailers to implement proposed solutions. Monitor campaign performance through key performance indicators (KPIs). Retail KPI Management (Key Performance Indicators) Monitor and optimize retail performance through key indicators. Define relevant KPIs, such as sales, stockouts, obsolete inventory, new store coverage, etc. Regularly monitor performance against established KPIs. Identify improvement areas and implement corrective actions. Report performance to internal and external stakeholders. Education: Bachelor's Degree: A degree in Business Administration, Marketing, Economics, or related fields. Postgraduate Studies: MBA or specialization in Retail Management, Business Strategy, or Marketing. Desirable: Advanced courses or certifications in data analysis, executive leadership, or retail innovation. Background: Fluent English level; Experience in leading and motivating multidisciplinary teams; Proficiency in data analysis to identify trends, opportunities, and threats; Skill in using metrics and KPIs to monitor and optimize performance; Experience in budget management, cost control, and ROI analysis; Broad understanding of retail trends, consumer behavior, and competitive practices; Familiarity with technologies and innovations impacting the sector. Why is Samsung Electronics the place to be? Join a Global Team Work with a dynamic and diverse team, constantly interacting with different cultures. Tackle Big Challenges Our history is built on overcoming challenges and striving for excellence. Join us in pushing the boundaries of technology and innovation. Shape the Future Collaborate in an open, innovative environment where your ideas come to life, creating products that redefine the future. Make an Impact Contribute to groundbreaking technologies that improve lives and support communities worldwide. At Samsung, your work truly makes a difference. Benefits : Comprehensive health and wellness programs Professional development opportunities Opportunities for career advancement Global networking and collaboration