
Senior Specialist, Marketing Automation
1 dia atrás
Senior Specialist, Marketing Automation & Campaigns
Join to apply for the Senior Specialist, Marketing Automation & Campaigns role at Lumenalta
At Lumenalta, we build AI-first software solutions that deliver big business impact. Since 2000, we’ve partnered with visionary leaders to reinvent businesses and build industry-defining technology. We invert the traditional consulting model—deploying small, senior groups of engineers, designers, and product owners to co-create solutions and build lasting capabilities.
About the Role
We’re hiring a hands-on Senior Specialist to own end-to-end digital campaigns, from strategy and build to launch, optimization, and reporting. Paid search, LinkedIn, and email are key channels, but you’ll treat them as part of a broader multi-channel playbook to drive ABM programs and brand awareness.
The ideal candidate is resourceful, data-driven, and creative — someone who thrives on experimenting, iterating quickly, and finding smart solutions to challenges.
Key Responsibilities
- Execute campaigns targeting Tier 1–3 accounts in close collaboration with sales.
- Manage paid ads, LinkedIn Matched Audiences, and persona-based email nurtures.
- Connect campaign activity to the CRM and modern ABM tools to ensure account engagement is tracked, visible, and actionable.
- Monitor and analyze account-level engagement data to inform sales outreach and optimize follow-up.
- Craft target account lists and segment by ideal customer personas per campaign.
- Build, launch, and optimize paid campaigns on LinkedIn Ads and Google Search.
- Manage targeting, bidding, copy, and creative testing.
- Track spend and performance against budget.
- Create segmented email campaigns for ABM nurture, brand awareness, and lead conversion.
- Manage workflows, personalization, and A/B testing in Salesforce Marketing Cloud/Pardot.
- Partner with content/design to ensure assets align with campaign goals.
- Monitor performance and make in-platform optimizations.
- Report on campaign performance, including CTR, CPL, conversion rates, and account engagement.
- Provide recommendations to improve ROI and inform future strategy.
- Execute campaigns to elevate brand visibility in target industries.
- Support amplification of content and thought leadership through paid and email channels.
What You Bring
- 3–5 years of experience in B2B digital marketing, demand generation, or ABM execution.
- Hands-on experience with LinkedIn Ads, Google Ads, and email automation platforms (preferably Pardot or Salesforce Marketing Cloud).
- Strong skills in campaign setup, targeting, optimization, and reporting.
- Familiarity with ABM principles and working with sales to align on target accounts.
- Comfortable analyzing performance data and making data-driven recommendations.
- Highly organized with excellent attention to detail.
Bonus If You Have
- Experience in consulting or technology services marketing.
- Knowledge of financial services, logistics, or TMT industries.
- Exposure to Salesforce, Clay, DemandBase/6Sense, or LinkedIn Matched Audiences.
Lumenalta is an equal opportunities employer and welcomes applications from all qualified candidates.
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