Specialist: Lead Qualification

3 semanas atrás


Vitória, Espírito Santo, Brasil Remote Jobs Tempo inteiro
Specialist: Lead Qualification

Department: Marketing

Employment Type: Full Time

Location: USA | Remote

Compensation: $104,000 - $115,000 / year

Overview

The Specialist: Lead Qualification (Americas) will play a critical role in ensuring high-quality inbound leads from marketing campaigns and content programs are swiftly and effectively progressed into the sales pipeline.

Location preference for candidates in Chicago, Illinois.

Responsibilities
  • This role acts as the first touchpoint after a lead engages with content or campaign assets, reviewing and qualifying MQLs based on pre-defined criteria before routing them to the SDR or Sales team.
  • Review and assess marketing-generated leads to ensure alignment with ideal customer profiles and readiness for sales engagement.
  • Apply lead scoring models using firmographic and behavioral data to prioritize high-potential opportunities.
  • Collaborate with SDRs to ensure timely and accurate lead handoff, enabling effective follow-up and conversion.
  • Conduct light research to validate lead information and identify nurture opportunities for future outreach.
  • Monitor lead flow, share feedback with marketing teams, and flag trends or gaps to improve campaign performance and targeting.
  • Work closely with campaign managers, content marketers, and sales stakeholders to ensure our funnel flows smoothly and no qualified lead is left behind.
Skills, Knowledge and Expertise
  • A degree or diploma in Marketing, Business, Communications, or a related field is preferred.
  • 2-4 years of experience in B2B marketing, sales development, or lead qualification
  • Experience in ERP, SaaS, or other complex B2B environments
  • Familiarity with Salesforce and marketing automation platforms (e.g., HubSpot)
  • Strong attention to detail, especially when assessing lead data and behavioral indicators
  • Effective communication and collaboration skills to work across marketing and sales
  • Understanding of lead scoring models and funnel metrics.
  • Basic research and data enrichment skills using tools like LinkedIn, ZoomInfo, or similar.
Benefits
  • 13 paid company holidays in 2025
  • 10 paid vacation days
  • 6 paid wellness days
  • 1 paid volunteer day off to make a difference in your community
  • Medical, dental, and vision insurance; PPO from the 1st of the month after hire
  • Group term life and LTD insurance paid by SYSPRO
  • Voluntary STD, plus supplemental benefits through UNUM
  • Employee Assistance Program
  • 401k (starting day 1 of hire) with company match after 1 year of employment
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