
Specialist: Lead Qualification
3 semanas atrás
Department: Marketing
Employment Type: Full Time
Location: USA | Remote
Compensation: $104,000 - $115,000 / year
OverviewThe Specialist: Lead Qualification (Americas) will play a critical role in ensuring high-quality inbound leads from marketing campaigns and content programs are swiftly and effectively progressed into the sales pipeline.
Location preference for candidates in Chicago, Illinois.
Responsibilities- This role acts as the first touchpoint after a lead engages with content or campaign assets, reviewing and qualifying MQLs based on pre-defined criteria before routing them to the SDR or Sales team.
- Review and assess marketing-generated leads to ensure alignment with ideal customer profiles and readiness for sales engagement.
- Apply lead scoring models using firmographic and behavioral data to prioritize high-potential opportunities.
- Collaborate with SDRs to ensure timely and accurate lead handoff, enabling effective follow-up and conversion.
- Conduct light research to validate lead information and identify nurture opportunities for future outreach.
- Monitor lead flow, share feedback with marketing teams, and flag trends or gaps to improve campaign performance and targeting.
- Work closely with campaign managers, content marketers, and sales stakeholders to ensure our funnel flows smoothly and no qualified lead is left behind.
- A degree or diploma in Marketing, Business, Communications, or a related field is preferred.
- 2-4 years of experience in B2B marketing, sales development, or lead qualification
- Experience in ERP, SaaS, or other complex B2B environments
- Familiarity with Salesforce and marketing automation platforms (e.g., HubSpot)
- Strong attention to detail, especially when assessing lead data and behavioral indicators
- Effective communication and collaboration skills to work across marketing and sales
- Understanding of lead scoring models and funnel metrics.
- Basic research and data enrichment skills using tools like LinkedIn, ZoomInfo, or similar.
- 13 paid company holidays in 2025
- 10 paid vacation days
- 6 paid wellness days
- 1 paid volunteer day off to make a difference in your community
- Medical, dental, and vision insurance; PPO from the 1st of the month after hire
- Group term life and LTD insurance paid by SYSPRO
- Voluntary STD, plus supplemental benefits through UNUM
- Employee Assistance Program
- 401k (starting day 1 of hire) with company match after 1 year of employment
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