Content Strategy, Lead

Join to apply for the Content Strategy, Lead role at Yuno .

Yuno enables any company to accept all available payment methods and manage fraud detection and prevention through a single integration. Our strength is in our people, founded by a team of experts in the payments and IT industries. Yuno has built a high-performance payment orchestrator to give companies access to top payment capabilities, allowing them to engage customers confidently and manage global business operations seamlessly. If you are a Content Writer ambitious and passionate about innovation, joining Yuno will allow you to transform your passion into high-impact solutions. At Yuno, every role impacts the payment revolution. As a Content Writer you will focus on creating engaging, informative, and compliant content that simplifies complex payment processes, promotes products, and enhances customer understanding and engagement.

• Content Strategy Development: Develop and execute a global content strategy tailored to specific regions, verticals, and stages of the customer journey – ensuring content builds brand awareness, drives engagement, and supports conversion across the funnel
• Demand Gen Content: Collaborate with growth marketing team on demand gen content, creating content that will be used for lead generation and engagement
• Written & Video Content: Produce multiple forms of content – long-form, short-form, and video – to engage prospects across mediums. Produce event slide decks and customer case studies
• PR Content Writing and Messaging: Write original, high-quality content that adheres to best practices and quality standards, ensuring consistent messaging and positioning across all platforms
• AI-Driven Content Scaling: Leverage AI tools to accelerate content production while maintaining quality and creativity
• Customer Case Studies: Create impactful success stories in collaboration with Key Account Managers to showcase Yuno's value and ROI
• Brand Awareness and Positioning: Develop content that enhances brand visibility and resonates with the B2B audience, contributing to overall brand awareness and positioning in the market
• Customer Insights: Utilize customer insights to inform content creation, ensuring messaging is relevant and impactful for target audiences
• Content Optimization and Distribution: Continually analyze content performance, implement optimization strategies, and determine the best methods for distributing content to diverse audiences to maximize reach and engagement
• SEO, and Brand Visibility: Identify SEO opportunities and contribute to lead generation efforts, measuring the impact of content to drive brand visibility and achieve growth objectives

• Native in English is a must. Advanced in Spanish, Portuguese, German and/or French is a plus
• Experience in fintech or payments is a must. At least 5 years of experience in copywriting, preferably within SaaS or digital marketing/advertising
• Familiarity with AI tools for content creation and scaling
• Exceptional writing skills, mastery of language, grammar, and storytelling techniques
• Experience producing webinars, comfort with being on camera
• Creativity and originality to craft engaging and unique messaging
• Strategic thinker, aligning copywriting with broader marketing objectives and audience preferences
• Comfortable with data and analytics to inform and optimize copywriting decisions
• Collaborative spirit, contributing to cross-functional teams and valuing diverse perspectives
• Nice to have: Basic video editing skills to support multimedia content initiatives

• Remote work - You can work from anywhere
• Home office bonus - One-time allowance to help you create your ideal home office
• Work equipment
• Stock options
• Health Plan, no matter where you are
• Flexible days off
• Language, professional, and personal growth courses

• Not Applicable

• Full-time

• Marketing, Public Relations, and Writing/Editing