Digital Media Buyer

1 semana atrás

Fortaleza, Ceará, Brasil Bluelight Tempo inteiro
Overview

Digital Media Buyer - Remote, Latin America role at Bluelight .

Bluelight is a leading software consultancy dedicated to designing and developing innovative technology that enhances users' lives. We are expanding and seeking exceptional talent to join our dynamic and diverse team.

Responsibilities
  • Execute data-driven media buying strategies that align with client goals and target audiences.
  • Conduct market research to identify the most effective media channels.
  • Analyze historical campaign data to inform media mix and performance projections.
  • Recommend channel-specific budgets and optimize spend based on performance metrics.
  • Stay current on media trends, platform updates, and emerging technologies, including AI and automation tools.
  • Launch, manage, and optimize paid media campaigns across platforms such as Google Ads, Meta, TikTok, LinkedIn, YouTube, and programmatic display.
  • Monitor real-time campaign performance and proactively adjust bids, budgets, and targeting to improve efficiency and results.
  • Track key KPIs such as leads, CPA, CPL, engagement rates, web traffic, and form fills.
  • Manage and allocate media budgets effectively across channels to maximize campaign performance.
  • Maintain daily, weekly, and monthly budget pacing and ensure campaigns remain on schedule and within financial targets.
  • Identify opportunities for cost-saving without compromising campaign effectiveness.
Qualifications
  • 3+ years of experience in media buying, preferably in an agency setting or with companies providing B2B services/recruiting to software development firms.
  • Strong experience in paid media platforms (Google Ads, Meta Business Suite, LinkedIn Ads, programmatic platforms).
  • Proven track record of managing performance marketing campaigns with a focus on results.
  • Proficiency in analytics and attribution tools (Google Analytics, Meta Ads Manager, third-party trackers, etc.).
  • Exceptional analytical and problem-solving skills.
  • Excellent communication and interpersonal skills.
  • Self-motivated, detail-oriented, and able to work independently and as part of a team.
  • Proficiency with media buying and planning tools.
Company Benefits
  • Competitive salary and bonuses, including performance-based salary increases.
  • Generous paid-time-off policy
  • Flexible working hours
  • Work remotely
  • Continuing education, training, conferences
  • Company-sponsored coursework, exams, and certifications
Seniority level
  • Mid-Senior level
Employment type
  • Full-time
Job function
  • Marketing and Sales
Industries
  • Software Development
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