Integrated Marketing Specialist

Integrated Marketing Specialist role at Infobip. Infobip values creativity, persistence, and innovation, and believes teamwork helps achieve greater heights. Since 2006, Infobip has been innovating at the edge of technological possibilities with 75+ offices on six continents and a platform used by a large portion of the population, delivering a full-stack cloud communication platform globally. Join us to create life-changing interactions between humans and online services with new and unseen solutions.

Role Description
Integrated Marketing Specialist role involves actively contributing to the development of integrated marketing strategies for the assigned vertical, while also taking on increasing responsibilities in local brand awareness campaigns, marketing plans, and event management to drive targeted engagement and amplify brand presence in the region.

• Create local integrated marketing strategy with key stakeholders to identify local market target solution focus, verticals, events, main industry, associations, accounts to implement local brand awareness and thought leadership campaigns.
• Regional campaign development and management.
• Work with PR, Social and Content to deliver and execute local brand awareness and thought leadership campaigns to meet local requirements.
• Localize corporate brand awareness campaigns, product launches, content and other marketing materials as required.
• Ensure annual budget management and control.
• Develop and execute a regional Events & Tradeshow calendar including Webinars, industry events, breakfast briefings, exec dinners, virtual events, partner events and conferences/seminars, customer events.
• Evaluate events success, track key metrics and provide post-event analysis to optimize future strategy.
• Organize events: supplier management and price negotiation, internal event processes, synchronization with local sales & marketing teams and global marketing teams, branding collateral, logistics.
• Identify and execute targeted marketing initiatives focusing on key account development and expansion, working directly with Growth Marketing team.
• Regularly communicate marketing plans, progress and results of lead generation and pipeline over marketing numbers report.
• Other activities related to the role.

• Proven 3+ years of experience creating and managing integrated marketing campaigns that deliver measurable results.
• Strategic thinker with strong analytical skills to track performance, pipeline impact, and ROI.
• Excellent communication, collaboration, and organizational skills.
• Ability to manage multiple projects in a fast-paced, high-demand environment.
• Event planning expertise (virtual & in-person), from logistics to post-event analysis.
• Proficiency with tools like Jira, Asana, Monday.com, or Trello.
• Knowledge of CRM tools, like SalesForce, Qlik Sense, others.
• Self-motivated, results-driven, and adaptable to changing priorities.
• Nice to have: experience in the technology or communications industry.

• Health Insurance 100% covered by Infobip
• Dental Insurance
• Life Insurance
• Commuting Allowance (parking slot or Uber)
• Meal Voucher
• Gympass
• Childcare Assistance

Infobip employees are people with diverse backgrounds, characteristics, and experiences that share the same passion and talent that helps us achieve our mission. Infobip is committed to creating a diverse workplace and is proud to be an equal-opportunity employer.

All qualified applicants will receive consideration for employment without regard to race, color, ancestry, religion, age, sex, sexual orientation, gender, gender identity, national origin, citizenship, disability, veteran status, or any other part of one's identity.

• Associate

• Full-time

• Marketing and Sales

• IT Services and IT Consulting and Software Development

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