Country Growth and Marketing Consultant

Country Growth and Marketing Consultant - LATAM

South America

Who are we and why should you join us?

BetterHelp is on a mission to remove the traditional barriers to therapy and make mental health care more accessible to everyone. Founded in 2013, we are now the world’s largest online therapy service, providing affordable and convenient therapy across the globe. Our network of over 30,000 licensed therapists has helped millions of people take ownership of their mental health and change their lives forever. And we’re not stopping there – as the unmet need for mental health services continues to grow, BetterHelp is committed to being part of the solution.

As a Country Growth and Marketing Consultant (LATAM) at BetterHelp, you’ll join a diverse team of licensed clinicians, engineers, product pros, creatives, marketers, and business leaders who share a passion for expanding access to therapy. And as a mental health company, we take employee mental health just as seriously as we do our mission. We deeply invest in our team’s well-being and professional development, because we know that business and individual growth go hand-in-hand. At BetterHelp, you’ll carve your own path, make an immediate impact, and be challenged every day – with a supportive community behind you the whole way.

What are we looking for?

BetterHelp is looking for a Country Growth and Marketing Consultant (LATAM) to develop and execute go-to-market and launch strategies- managing above-the-line channels to build awareness and favorability in Latin America. This role requires someone with deep go-to-market expertise, the ability to plan multi-channel marketing for client acquisition, and experience influencing end-to-end product. Pre-launch activities will include: product localization & translation, marketplace supply & demand operations and pre-launch marketing & positioning. Post launch activities will include: planning and executing multi-channel marketing and overall revenue growth strategy.

What will you do?

• Go to market and launch strategy
• Build and represent BetterHelp as a brand in Latin America
• Manage above the line channels to build awareness and favorability
• Work and influence cross-functionally and asynchronously with BetterHelp HQ
• Plan and execute growth partnerships to drive user acquisition and brand awareness
• Manage translations of client acquisition creatives across all channels including Paid Search, Facebook, TikTok, TV, Podcast, and Radio
• Manage translations of client and therapist user experience, emails, and other user-facing communications
• Identify and onboard local marketing partners to acquire customers and build trust
• Compile market and consumer insights to better inform product positioning

What will you NOT do?

• You will NOT worry about "runway", "cash left", or "how much time we have until the next round". We have the startup DNA but we're fully backed and funded, all the way to success.
• You will NOT be confined to your "job". You will get involved in product, marketing, business strategy, and almost everything we do.
• You will NOT be bogged down by office politics, ego, or bad attitude. Only positive, pleasure-to-work-with people are allowed here
• You will NOT get yourself burned out. We work hard but we believe in maintaining a sustainable work/life balance. Really.

Yes. We operate in Pacific Time and candidates in any time zone are welcome to apply. Employees may also be asked to visit our San Jose, CA office (up to three times per year) to build strong team connections and experience our culture. Travel expenses will be covered, and reasonable accommodations will be made for those with unique travel challenges.

Requirements

• 10+ years working in fast-paced technology companies
• 5+ years consumer marketing experience
• Experience launching and managing a new market a plus
• Experience working in health sector a plus
• Familiarity with subscription businesses a plus
• The chance to build something that changes lives – and that people love
• An awesome community of co-workers

At BetterHelp we thrive on difference and individuality, and as part of the Teladoc Health family, we are proud to be an Equal Opportunity Employer. We never have and never will discriminate against any job candidate or employee due to age, race, ethnicity, religion, sex, color, national origin, gender, gender identity, sexual orientation, medical condition, marital status, parental status, disability, or Veteran status.

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