Associate Director, Awareness Media, Brazil

Há 5 dias

São Paulo, Brasil Audible Tempo inteiro

Overview Associate Director, Awareness Media, Brazil at Audible. Audible is the leading producer and provider of audio storytelling. We spark listeners’ imaginations, offering immersive experiences and a culture of creativity and inclusion built on our People Principles and mission to build more equitable communities in the cities we call home. As a strategic, analytical and motivated media lead, you will drive media strategy and implementation in Brazil across Brand and Content campaigns. You will work to grow brand fame through creative media strategies across all awareness channels, with a focus on ROI and data-driven optimization. Responsibilities Own annual and quarterly paid media strategy for brand awareness and consideration in Brazil Translate global brand objectives into locally relevant and culturally resonant media campaigns Align paid media with broader marketing calendar and cross-functional plans (Brand & Content Marketing, Organic Social, PR, Partnerships, etc.) Lead media briefing, channel planning, and activation across TV, online video, media partnerships, cinema, audio, out-of-home, display, paid social, and influencer channels Ensure full-funnel integration and test-and-learn approaches to optimize reach, frequency and media efficiency, partnering closely with the performance media team Partner with Business Insights team to define KPIs, attribution models, and brand lift studies Use data to optimize campaigns and inform future strategies Be a trusted media lead within the Audible Brazil team, representing paid media in key meetings Collaborate closely with Brand & Content Marketing, Performance Media, Creative and Business Insights, and Global Awareness Media teams About Audible Audible is the leading producer and provider of audio storytelling. We spark listeners’ imaginations, offering immersive experiences to enrich our customers’ daily lives. Audible is a global company with an entrepreneurial spirit and a culture of creativity and inclusion. Basic Qualifications 8+ years of professional non-internship marketing experience Experience managing multi-channel paid media marketing Experience with the Brazilian media landscape, consumer behaviors, and cultural nuances Experience building and optimizing upper-funnel media strategies that drive brand awareness and audience growth Experience in media analytics, measurement tools, and brand lift methodologies Experience leading integrated campaigns across video, audio, digital, OOH, social and influencer Experience managing complex budgets and agency and vendor relationships with rigor and transparency Fluent in Portuguese and English Preferred Qualifications Experience in entertainment or subscription services at a major brand, agency, or media platform Experience working at a Media Agency Experience working on subscription revenue business models Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner. Job ID: A Company - Amazon Servicos de Varejo do Brasil Ltda. - C41 #J-18808-Ljbffr

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